VitrA’s innovative WaterSmart urinal makes U.S. debut this fall A World leader in conservation technology, VitrA has made it a priority to practice safe environmental policies since the company began - long before 'green' became a buzzword in the building industry. VitrA is in a unique position to practice this philosophy from the ground up - literally.Its sister company under the Eczacibasi Group, Esan, is the primary supplier of all the raw minerals and materials used to make VitrA's ceramic plumbing products, plus its commitment to protecting and replenishing the earth is unsurpassed in the industry. What's more, as a company that produces plumbing products, VitrA's focus on water conservation without sacrificing performance is top priority. Its newest product is born out of this commitment to environmentalism and follows VitrA's longstanding philosophy of creating products that promote health-based living. That is why VitrA is proud to introduce its innovative new WaterSmart™ Urinal. The design team at the recently opened VitrA Innovation Center took up the challenge of the waterless urinal as one of its first projects. This concept had potential but the current way of working came with some major flaws, the main issue being cleaning. What could be done about surface cleaning and those pesky cartridges that required special cleaning products and were rRuined by water? The solution was simple… throw out the current design and create a new type of seal that is safe to use with both standard cleaning agents and water and doesn't require frequent changes or replacements. The result was a truly WaterSmart product that can be used without water, but is not damaged by it, has no cartridge, but instead uses a specially designed valve as the seal.It's a seal that when in use has sensors which trigger the valve to open using a magnetic polar switch. Once the use is finished, the valve will automatically close, cutting off odors. The VitrA WaterSmart Urinal can be ordered as a truly water-free product, or may be ordered in a second version. The second option features a unique customizable flush setting.This flush setting features a battery-operated control that can be set to release a single pint of water at a predetermined setting: after every use, every hour, every 12 hours, or even just once a day. This allows the owner to control the water flow based on desired cleaning preference and frequency of use. VitrA's new WaterSmart urinals are costsaving, hygienic, environmentally friendly and function in a way that make users lives easier. The Watersmart Urinals from VitrA are the latest in a line of products designed to promote health-based living and health-based lifestyles from a company committed to New Pure Ideas. The urinal will be available to the U.S. market in the fall of 2012 and is already available in Europe and Asia. For more information on these products please contact VitrA USA at firstname.lastname@example.org.
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