Advocacy. Benchmarking. Education. Networking. And, most recently, Forecasting. It is in these areas ASA strives to be Indispensable to Achieving Prosperity in the PHCP and PVF Industry. They are also important contributing factors as to why 45 growth-minded companies decided to join ASA as new members in 2012 — and the year is not complete yet! However, ASA’s membership resurgence cannot be attributed to these factors alone. The impressive growth the association has experienced over the last several years also can be directly attributed to the strong support of ASA’s manufacturer and vendor members. To that point, ASA would like to thank the following companies for their industry efforts, their continued support and most importantly, their valued membership ASA Reaches Net Membership Growth for First Time in Decades After dealing with industry consolidation for more than 10 years as well as one of the worst economies in more than half a century, the American Supply Association reached net membership growth in 2012. This is a milestone that has not been seen in decades. “People are talking about the new relevance of ASA and that certainly has made it easier to convince owners to join us,” ASA Executive Vice President Michael Adelizzi said.“They see us doing some really remarkable things, including the rapid expansion of our educational programming and our efforts in fighting for them in Washington. Joining ASA is viewed as an excellent investment.” While our economy has been at its lowest point in decades, the association has steadily reduced its overhead instead of retrenching to ride out the storm. ASA has invested in new, more relevant programs that directly benefit members. The association also has developed and implemented a long-range focus to guide future investments. This has allowed the association to emerge stronger and more focused, and the industry is certainly taking notice.Membership retention is much higher than usual, and overall recruitment is well beyond the goal set for the organization by its leadership. “This past year, we have made the effort to personally get out and meet with both members and prospects in their offices to talk oneon- one about new developments at ASA,” Adelizzi said. “All the printed material, articles and advertisements in the world do not substitute for the fact that this is a face-to-face, relationship-based industry. Our hard work has been rewarded with impressive membership numbers.Through our visits, we have been able to gain a real perspective of the day-to-day issues that our members are going through. Although membership growth has exceeded our wildest expectations this past year, we still have a long way to go. 2013 promises to be an even more involved travel year for us. LEGISLATIVE ALERT Industry Leaders Form “Get the Lead Out” Plumbing Consortium CLEAR VISION ASA Education A consortium of plumbing manufacturers and industry trade associations met in Chicago on Aug. 30. The purpose of this unique meeting was to develop strategies to alert and prepare industry constituents for upcoming changes in the allowable level of lead in plumbing products. The federal “Reduction of Lead in Drinking Water Act” was signed into law by President Barack Obama on Jan. 4, 2011. The bill becomes effective Jan. 4, 2014. What is the new law? The law reduces the permissible levels of lead in wetted surfaces of faucets, pipes and pipe fittings to 0.25% from the previous national standard of 8.0% maximum. While many manufacturers in the plumbing industry were already meeting these reduced standards, the plumbing industry supports the uniform national standard to harmonize requirements, avoiding a patchwork of requirements across the country. The federal law was spearheaded by Plumbing Manufacturers International, based upon the template of a California law generally referred to as AB 1953. Prior to the federal legislation, Vermont, Maryland and Louisiana also have individually adopted the lower lead mandate. The mission of the consortium is to provide widespread education about the manufacture, distribution and installation of lead-free* plumbing products. Contractors/apprentices, distributors, plumbing engineers and code officials are the targets of the comprehensive communications plan. The multipronged outreach strategy includes industry trade press events, a website, training programs, support materials including a frequently asked questions guide, and educational events at various industry conventions. In addition to compliance guidelines, the content of the messaging also will focus on business and legal implications of the new legislation. The launch date is January 2013. For more information on “Get the Lead Out,” please contact ASA Director of Government Affairs Dan Hilton at 703/328-5234 or at firstname.lastname@example.org. * Lead free refers to the wetted surface of pipe, fittings and fixtures in potable water systems that have a weighted average lead content <=0.25% per the Safe Drinking Water Act (Sec. 1417) amended 1-4-2011 and other equivalent state regulations Matalin and Carville, Woodward Confirmed for NetworkASA 2013 in Washington, D.C. Coming off a very successful NetworkASA 2012 — OWN IT: Your Company, Your Industry, Your Future in Orlando, ASA has already begun planning for the 2013 event, to be held at the Renaissance Washington D.C. Downtown Oct. 2-5, 2013. Confirmed speakers for the A.O. Smith Future Trends Luncheon at the event are the husband and wife duo of Mary Matalin and James Carville. Matalin and Carville give audiences an enlightening and entertaining look at today’s most important political issues as well as a behindthe- scenes look at Washington D.C., in general. Also confirmed for the Plumbing Industry Educational Forum & Breakfast, sponsored by Kohler, is Bob Woodward, who is regarded as one of America’s preeminent investigative reporters and nonfiction authors. Watch for next month’s edition of ASA News for a complete recap of NetworkASA 2012 and for more previews of NetworkASA 2013.
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