Customer profile RefrigiWear supplies a wide range of industries with insulated garments and accessories needed to keep workers warm, safe and productive. In late 2010, the company reached a point with its growing sales force and customer base that required implementing a strong, Web-based CRM system that would enable its dispersed sales force to engage prospects and customers effectively. The CRM system needed to be flexible, easy-to-use, implemented quickly and integrated seamlessly into the company’s existing infrastructure. What’s more, RefrigiWear wanted its sales force to be able to use the system with limited training or manual input. Finding the right partner Having already implemented VAI’s customer relationship management software system, RefrigiWear and VAI discussed possible integration options to S2K Sales Force, which is VAI’s customer relationship management software system. Given RefrigiWear’s success working with VAI and utilizing its S2K Enterprise Management Software, RefrigiWear elected to implement VAI’s S2K Sales Force. Solution RefrigiWear was up and running very quickly with VAI’s S2K Sales Force, which is designed to improve a company’s bottom line by strengthening customer relationships and loyalty. With one central database, the software enables a company to use its existing technology while providing a company-wide, real-time view of all interactions with customers and prospects.VAI’s S2K Sales Force has an integrated contact management feature that provides real-time access to all customer and product information, and marketing automation tools that generate effective, consistent and timely campaigns. Using the solution to solve the problem Since VAI’s S2K Sales Force is easily integrated into RefrigiWear’s existing VAI S2K ERP system, the company could quickly and easily facilitate complete order processing and customer or prospect tracking. This software enabled RefrigiWear to perform functions such as: track specific opportunities, review current order statuses, check prices, view account information and history, and create to-do lists to flag follow-up activity. Results and benefits In terms of effectively utilizing the sales force, RefrigiWear’s sales team now has access to a CRM system 24/7, whether it’s on the road or in a meeting with a customer. The sales team is able to access customer information on the fly using a smartphone, tablet, notebook or laptop.This has proven very useful to those sales team members who need to check a purchase order or pull up contact information with a customer while on the road and headed to meet with customer onsite. What’s more, the system is very user-friendly and the sales team has collectively enjoyed the experience of working with the product to facilitate customer relations. In addition, follow-up with contacts is more efficient and more accurate. RefrigiWear is able to flag a customer request to follow up with a prospect. This information is automatically distributed to the sales force, so there is no lag in communications and necessary follow-up can be executed at a rapid pace. Contact For more information about VAI products and services, call VAI at 800/824-7776, email firstname.lastname@example.org, or visit www.vai.net.
Published by SupplyHouseTimes. View All Articles.
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