PRO Series sets new standard for power and performance The partnership it shares with professional plumbing contractors always has been important to InSinkErator®. After all, plumbers and plumbing wholesalers have helped InSinkErator food waste disposers reach the top spot among all other brands. By introducing the new PRO Series® food waste disposers – available exclusively through plumbing professionals – InSinkErator is reinforcing its commitment to plumbers and plumbing supply contractors by offering a line of products their customers only can get through them. PRO Series features more power and longer warranties than previous professional line disposers and includes the all-new PRO 1000LP™, a low-profile unit that handles tough food waste like much larger disposers are capable of. “Professional plumbing contractors tell us they are looking for anything that will give them an advantage in today’s competitive marketplace,” says David MacNair, vice president of marketing for InSinkErator. “We specifically developed the new PRO Series disposers to give those pros an exclusive product with more power and performance than anything available to consumers through retail channels.” PRO Series features five new models that include increases in horsepower and auto-reverse technology across the line, plus a new black color that contractors and consumers have acclaimed. Of the new PRO Series models, the PRO 1000LP has generated the most buzz among professionals due to its “big” disposer performance and low-profile design that will fit into most kitchens. “With the PRO 1000LP, InSinkErator engineers answered the challenge to design a compact, low-profile disposer with superior three-stage grind performance,” MacNair says. “Most important to professionals, the PRO 1000LP is available exclusively through plumbing contractors and plumbing wholesale channels.” In addition to the advantages of power and performance, the new PRO Series also comes standard with yet one more feature that contractors appreciate: true over-the-counter warranty replacement. The InSinkErator exclusive We Come to You® in-home limited warranty still applies to these models, but with the new PRO Series contractors now will be able to make hassle-free equipment exchanges with their wholesale supplier. Here is a look at the complete PRO Series lineup: PRO 1100XL™: Features 1.1 hp, a 12-year limited warranty, ultra quiet operation and advanced three-stage grind technology to handle even the most hard-to-grind food waste. PRO 1000LP: Provides advanced three-stage grinding capabilities and quieter sound performance in a low-profile design. Features 1.0 hp and a 10-year limited warranty. PRO 880™: Includes 7/8 hp, an eight-year limited warranty, quieter sound, two grind stages and is designed to be the ideal choice for a wide range of kitchens. PRO 750™: This space-saving model is a perfect fit for restricted cabinet space and features 3/4 hp, a six-year limited warranty, quiet operation and two grind stages. PRO Cover Control™ Plus: Activated by the magnetic Cover Start™ and runs only when the cover is on. Features 7/8 hp, a nine-year limited warranty, ultra-quiet sound performance and two grind stages. For more information about InSinkErator PRO Series, visit insinkerator.com/pro.
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