ASA PAC: Active Membership Participation is Key to Success ASA PAC supports candidates for Congress who are sympathetic to PHCP and PVF industry concerns. Some say that politics is a contact sport. One thing is for certain; it is a multifaceted and dynamic activity that everybody can participate in and has a voice that should be heard. It goes without saying that at every level, it impacts the lives of small businesses such as those in ASA. ASA provides members with a robust e-Advocacy service that enables them to write elected officials with just a few clicks of a button. In addition, candidates and incumbents can be “graded” based on their voting record. There are several opportunities to visit members of Congress face-to-face as was done at the recent ASA and PMI Legislative Fly-In. Perhaps most importantly, ASA contributes to political candidates who are responsive and supportive of issues important to the association and its members. What each of these activities has in common is that they absolutely require the active participation of ASA membership. They are not nearly as effective without them taking part. When the government is wrong or Unfair, employers need to speak out and write elected officials. When voters go to the polls, they should do so armed with facts about how well their candidate aligns with their views. And most importantly, to have a seat at the political dinner table, business owners should contribute fi nancially to their chosen candidates and political action committees. According to the Federal Election Commission, the term “political action committee” refers to two distinct types of political committees registered with the FEC: separate segregated funds and non-connected committees. Basically, SSFs are political committees established and administered by corporations, labor unions, membership organizations or trade associations. These committees can only solicit contributions from individuals associated with a connected or sponsoring organization. By contrast, non-connected committees - as their name suggests - are not sponsored by or connected to any of the aforementioned ASA PAC is the American Supply Association’s Political Action Committee. It is the PHCP/PVF industry’s voice in our nation’s political process and is the pipeline to elected officials that impacts the way members run their companies. ASA PAC is the only political action committee that works solely to elect pro-PHCP and PVF industry candidates to the House and Senate. Through voluntary contributions from eligible executive and management employees, ASA PAC supports candidates for Congress who are sympathetic to PHCP and PVF industry concerns. Political campaigns and contributions are a heavily regulated activity. Most importantly, they are voluntary. ASA dues do not support ASA PAC. ASA PAC receives voluntary contributions from dedicated individuals each year. For those individuals, doing so is an essential responsibility as an industry citizen. It is a show of support for a mature industry that helped build our country with more than 3,600 companies that provide a livelihood for more than 75,000 professionals, employees and their families. At this spring’s Legislative Fly-in, ASA’s Government Affairs Committee, which also serves as the association’s PAC governing board, set an ambitious goal. ASA PAC asked members to step up this election year and help raise $30,000.It can be done, has been done and will be done again. “This is the only industry association that represents plumbing wholesalers, manufacturers and companies that specialize in industrial pipe, valves and fi ttings. The time is now to come together and send a strong message to Washington,” said Government Affairs Committee member and loyal PAC contributor John Mills of WHCI Plumbing Supply. Do you have a candidate you think ASA should support? Contact Dan Hilton, ASA director of government affairs, at 703/328-5234 or at dhilton@ asa.net. ASA wants to help those that help themselves and their businesses. New ASA PAC promotional materials are being mailed to members this spring. Stay tuned for more details. Welcome ASA’s Newest Members ASA is proud to announce these companies have joined as its newest members: Aquatherm NA Lindon, Utah www.aquatherm.com Duff Co. Norristown, Pa. Www.duffco.com Parts Unlimited Manassas, Va.Www.puiparts.com Milwaukee Electric Tool Co. Brookfi eld, Wis.Www.milwaukeetool.com Capitol Marketing Concepts St. Petersburg, Fla.Www.capitolmarketing.com Jay R. Smith Mfg. Co. Montgomery, Ala. Www.jrsmith.com Plumb Supply Co. Des Moines, Iowa www.plumbsupply.com Drainage Pipe & Fitting Ottawa, Ohio Cello Products Cambridge, Ontario Canada www.celloproducts.com Enolgas USA Ft. Lauderdale, Fla. Www.enolgasusa.com Niagara Industries Miami, Fla. Www.tanklesswaterheater.com Solco Plumbing Supply Brooklyn, N.Y. www.solcoplumbingsupply.com Williams Distribution Co. Grand Rapids, Mich. Www.wmsdist.com Park Supply Co. Huntsville, Ala.Www.parksupplycompany.com Please contact ASA Executive Director Chris Murin at 630/467-0000, ext. 204 or email@example.com to learn more about how your company will benefit from its sustained membership support and participation. Break the Gravitational Pull To The Status Quo By Dirk Beveridge Founder, UnleashWD President, 4th Generation Systems Gravity is a powerful, yet can’t be seen force that pulls objects to earth. For a spaceship to break free of earth’s gravitational pull, scientists must work through the cycle of speed, fuel and weight that will allow for the needed thrust to break the barrier of earth’s atmosphere. And just like planet earth, your business has a gravitational pull. There is a powerful, perpetual, always present, yet can’t be seen force that pulls the business back to the status quo. Many distributors don’t change. They continue to use identical business models of a decade ago despite the transformational changes around us. These distributors are faced with lack of differentiation, margin erosion and becoming irrelevant due to this gravitational pull to the status quo. And what is the force behind this gravitational pull within our businesses? In most cases it is the weight of the past, which includes limited resources, limited vision and comfortable lifestyles of ownership, just to name a few. Gaining the speed and momentum to break free of this gravitational pull to the status quo within your business can seem equally as challenging as getting the shuttle into space. We too, must work through a cycle of speed, fuel and weight to make it happen. Here are three ways to achieve escape velocity and break this gravitational pull to the status quo: Rediscover Your Why - The fuel and energy you have available to generate enough thrust to drive change will be directly related to your “Why.” At one point you thought big. You had a significant meaning for your businesses. Without signifi cant meaning, we tire and begin to accept the status quo. One distributor owner recently told me, “We have to dream the dream again.” Create a Crisis - “Many distributors don’t change,” one distributor CEO told me, “unless someone says “We have to close a few branches.” Crises create urgency and a need for speed. To break from the gravitational pull of the status quo, you can "One day Jobs came into the cubicle of Larry Kenyon, an engineer who was working on the Macintosh operating system, and complained that it was taking too long to boot up.Kenyon started to explain, but Jobs cut him off.“If it could save a person’s life, would you find a way to shave 10 seconds off the boot time?” he asked. Kenyon allowed that he probably could Jobs went to a whiteboard and showed that if there were five million people using the Mac, and it took 10 seconds extra to turn it on every day, that added up to 300 million or so hours per year that people would save, which was the equivalent of at least 100 lifetimes saved per year.“Larry was suitably impressed, and a few weeks later he came back and it booted up 28 seconds faster.” Help Others Become Uncomfortable - Yes! Help those in your business become uncomfortable. Innovation and change takes place at the edge of where we are comfortable and uncomfortable. To escape the weight of the past you can change things up. Rewrite job descriptions. Bring in a new employee with fresh ideas and insert them into the middle of the department. Bring new technology into the business. Do anything that helps your people go to the edge of where they are comfortable. So how strong is the gravitational pull to the status quo in your business? It’s time you boldly led your team to the edge of what’s familiar – to those unexploited capabilities that await you.
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