Michael Adelizzi And Warren McKenna 2014-09-09 05:41:29
WE ASKED & YOU ANSWERED ANYONE RUNNING A BUSINESS knows the secret to success is to exceed your customers’ expectations every time they interact with you. That’s no easy feat. DELIVERING VALUE The American Supply Association, like any business, has to deliver value to our members and arguably to the entire industry.If not, our market share dwindles and competitors attract our customers’ attention. As an organization, ASA experienced decline in virtually all areas of our business — especially a decadeslong decline in firms affiliated with ASA. We were not meeting the industry’s expectations as a vibrant national association representing members’ needs. LONG-RANGE VISION But seven years ago, the association’s volunteer leaders and professional staff gathered in St. Petersburg, Fla., to create a longrange vision for the association and the industry. ASA’s volunteer leadership gathers each year to assess the organization’s critical role in building a stronger industry and helping our members succeed. Today, as a result of our work, the association is becoming more widely recognized for advancing our members’ ABILITY to be stronger competitors in their markets and better-positioned for future success. Three years of net membership growth, larger attended events and a resurgence of our industry brand are all the result of a refocused and dynamic association. YOUR association. IF YOU WANT TO KNOW... ASK So, if highly successful firms get that way by exceeding their customers’ expectations the first time and every time, how do they know they are exceeding their expectations? It’s simple, but most firms don’t do it. Just ask your customer: “How are we doing?” It’s a scary proposition. You think you are great...but do they? We asked members what they thought of our value and services. MEMBER-SATISFACTION SURVEY From June 9-13, McKenna Design Group conducted a membersatisfaction survey. We surveyed 569 members and 160 people completed it. At a 28% response rate (which experts tell us is off the charts), ASA not only uncovered member feedback on the value of its programming and services, but also on the organization’s importance to member firms. We also asked if they agreed with the direction the association is going. To recap, here are some of the highlights: NEARLY 98% expressed their impression of ASA was either favorable or highly favorable; 85% report the association is doing a good job of representing their company’s needs and interests; ROUGHLY HALF the respondents feel ASA has become an integral part of their business and is indispensable to achieving prosperity in our industry; 94% of respondents value training, however only one-third believe their firms do a good job training their employees; THREE QUARTERS say they will invest more in employee training; and NEARLY THREE QUARTERS report education is the most important value to their business and is the reason why they belong to the association. RESULTS Not surprisingly, our members responded by saying the association exceeds their expectations and most rate the association’s programs remarkably high. While you might guess our educational offerings scored at the top of the charts, our expanding Business Intelligence programs match the high scores given to Education, Advocacy and Networking programs are nearly as important to members, confirming the four pillars of ASA’s core value proposition meet members’ needs and will propel us into the future. LOOKING AHEAD We also recognize there’s more work to do and look to the future to optimize ASA information delivery and programming to better enable your success. ASA extends a big “thank-you” to all who participated. OPEN DOOR Our door is always open to engage in ideas to better serve you!If you have thoughts, concerns or needs, please contact me directly at (630) 467-0000, X 201 or at email@example.com. ASA’S ADVOCACY ONLINE YOUR VIRTUAL ELECTION HUB, THE ONLY SOURCE YOU WILL NEED! by Dan Hilton, Director of Government Affairs WITH THE HELP OF OUR PARTNERS AT BIPAC, the Business Industry Political Action Committee, ASA’s members have a gateway of information and all they need to enter is just five digits. Through ASA’s E-Advocacy portal, you can learn not only who will be on your ballot, but if you are interested in connecting with a particular candidate, we will not only provide their mailing address, but also links to their campaign website, as well Facebook, YouTube, and even their Twitter handle. WHERE CAN I VOTE By clicking the Where Can I Vote icon at www.asa.net/Advocacy, members can learn where their polling place is, who will be on the ballot and much more. They’ll learn when they can begin voting and where they go to vote on Election Day. Do you have a son or daughter interested in registering and voting for the first time?You can do that here. Have a sibling living overseas? You can do that too and apply for an expatriate ballot, today, through ASA’s Election Center. WHO REPRESENTS ME It has often been said that incumbency has its advantages, but through www.asa.net it could also be a disadvantage. This is because we hold today’s current members of the House and Senate accountable for their positions.By clicking on the Who Represents Me icon, you will get not just a brief bio of your sitting senator or congressman, but how they have voted on matters of Importance to ASA and the business community. Do they believe in cutting or raising your taxes? Do they support loosening the regulatory stranglehold that many feel is holding back our recovery, or do they prefer to keep them in place? Does your representative oppose the NLRB’s aggressive actions to impose “Card Check” through administrative actions, or do they believe in what the NLRB is doing? TRACKING LEGISLATION Members of the House typically cast between 700 – 900 votes a year (less than 250 in the Senate) and we are showing you but a few. Many are for specific amendments to a bill, others are simple resolutions naming a post office or commemorating a local hero. There are, however, thousands of pieces of legislation that they can add their names to as a cosponsor. Even though they may not come for a vote, it is often an effective way of touting one’s support for a particular issue.ASA tracks certain pieces of legislation that would benefit small business and the PHCP and PVF industry, and you can judge for yourself how supportive your legislator has been on these issues. ONLINE TOOLS These are just a few of the tools ASA brings to members so that they can be even more informed voters. Take a few minutes to see for yourself at www.asa.net by clicking on the Advocacy button. 2014 OPR SHOWS INCREASES ACROSS THE BOARD by Chris Murin, ASA Executive Director THE AMERICAN SUPPLY ASSOCIATION’S Operating Performance Report is the most comprehensive compilation of financial data for the PHCP and industrial PVF wholesaledistribution industry. For 32 years, it has served as the basis for comparing one’s own company performance with industry comparatives across product emphasis and sales-volume size. This year’s report reflects data reported from 192 different firms. PLUMBING SUPPLY FIRMS reported a 8. 2% sales gain in 2013 compared to a 3.4% advance in 2012, and a 5.9% gain in 2011. PVF FIRMS showed a totally flat 0% sales increase in 2013 following a 10. 2% gain in 2012 and an 11.3% advance in 2011. PLUMBING SUPPLY & PVF FIRMS Experienced an 8.0% sales increase in 2013 compared to a 5.7% increase in 2012 and a 6.4 increase in 2011. Among all survey respondents, AFTER TAX RETURN ON NET WORTH Was 11.4% in 2013, having been 8.7% in 2003, 13% percent in 2004, 16.3% in 2005, 15.5% in 2006, 10.3% in 2007, 7.8% in 2008, 2.3% in 2009,6. 1% in 2010, 8.0% in 2011 and 9.5% in 2012. Visit Business Intelligence at www.asa.net to learn more and view sample pages from the report as well as replay the webinar and download the presentation slides from the August 13 webinar. Tom Noon, principal at Industry Insights, reviewed the highlights, answered questions and offered suggestions on how to get the most from the results of this year’s study. NKBA CEU’S NOW AVAILABLE FROM ASA UNIVERSITY THE ASA EDUCATION FOUNDATION recently announced select courses offered through ASA University are now eligible for Continuing Education Unit credits through the National Kitchen and Bath Association. ASA University is a comprehensive training resource for the PHCP and PVF industry and offers more than 200 courses on topics ranging from product knowledge to general business acumen to other key competencies. “ASA University is committed to improving the workforce of all segments of the PHCP industry. With our ability to develop industry-specific training, we are firmly positioned to help NKBA professionals elevate their professionalism with role-based courses addressing topics such as profitability, time management, customer service and more; as well as courses on the products we all sell.” Amy Black, Executive Director of the ASAEF. The following are the ASA University courses currently being made available through the NKBA CEU program: Essentials of Profitable Wholesale Distribution Essentials of Profitable Inside Sales in Distribution Essentials of Profitable Showroom Sales Essentials of Profitable Warehouse Operations Essentials of Profitable Counter Sales for Wholesaler-Distributors Essentials of Profitable Outside Sales in Distribution Essentials of Profitable Purchasing and Inventory Management Introduction to Pipe, Valves, and Fittings Introduction to Steel, Stainless Steel, Iron Pipe, and Fittings Fixtures and Faucets Domestic Water Heaters Domestic Water Well Pumps Sump, Sewage, and Effluent Pumps Residential Hydronic Heating Systems Residential Water Processing 3D Residential Schematic Training Package Introduction to Copper Tube, Plastic Pipe and Fittings FOR MORE INFORMATION For more information on any of these courses, visit www.asa.net/education/shop-store/nkba-ceu. For a complete listing of courses available through ASA University, please visit www.asa.net/store.
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