ASA Leadership Plans the Road Ahead ASSOCIATIONS OPERATE in ever-changing environments. As a result, association leadership is continually challenged to meet the emerging needs of members. To achieve a greater focus, ASA has utilized the strategic governance approach to planning for the future by identifying an organizational mission, goals and strategic outcomes to better serve its members. Driven by a strategic plan that clearly defines expected end results (outcomes) using a sufficiently plan-focused, flexible and depoliticized governance structure, ASA has been successful in rapidly propelling itself back to its dominant leadership role within the PHCP and PVF industry. STRATEGIC GOVERNANCE Seven years ago, ASA began the move toward strategic governance by establishing a long-range strategic plan during its annual Winter Meeting in Tampa, Fla. Every year since, ASA’s leadership and professional staff have gathered to review and revise this strategic vision to keep the association focused on the future. LONG RANGE PLAN In late January, 76 volunteer leaders, members of the ASA Board of Directors and professional staff once again gathered to review the association’s long range strategic plan and it’s relevance and importance. In reflecting over the past seven years, significant progress has been made; and many of ASA’s long-term goals have either been accomplished or are well underway. Participants have expanded the association’s focus to include greater leadership in workforce development, the expansion of business intelligence and forecasting programs and further development of programs to build relationships with customer groups positioning ASA members as “preferred suppliers” to customers. PLANNING SESSIONS Initially facilitated by a professional consulting firm, the last few years’ strategic planning sessions have been led by members of ASA’s Executive Committee. This past January, ASA Chairman John Strong, President Rick Fantham and ASA Executive Vice President Mike Adelizzi facilitated the group’s strategic planning with an overall group meeting in the morning, breakout sessions in the afternoon and a “results reporting” session to conclude the afternoon. Groups were broken out by ASA Division including: Plumbing, Industrial Piping Division (IPD), Young Executives and Women in Industry. “This year’s strategic planning exercise was of great benefit to all involved not only for the purposes of planning for the shortand long-term, but also for the camaraderie and learning experience. There was a lot of heavy lifting done for ASA during these sessions, and, at the end of the day, an endless number of great ideas emerged as a result,” Fantham stated. MORE INFORMATION For more information, please visit asa.net/About-ASA and click on ASA Strategic Plan. Women Set Sights To Exceed Record Year AFTER A HIGHLY SUCCESSFUL inaugural year, the ASA Women in Industry Executive Council recently met during the association’s Winter Strategic Planning Meeting in Southern California in January to build on the goals established by the Executive Council in 2014. The mission of ASA’s Women in Industry Division is to attract, retain and promote qualified and educated women for the long-term sustainability of the PHCP-PVF industry. GOALS FOR 2015 AND 2016 Building on that theme, the division’s Executive Council has established goals for 2015 and 2016 that will increase the role and value of the division. Some of the new goals for the Women in Industry include: CREATE a mentoring program for new female employees to guide their career growth and assist in maintaining women in the PHCP-PVF industry. ACT as stewards of the industry by reaching out to college/university female students and educate them on great career opportunities that exist in this industry. DEVELOP strong educational programs that improve the business skills of women in the PHCP-PVF industry to help them advance their career and leadership opportunities. EXPAND the value of the Women in Industry Spring Conference by building engaging and educational events. For information on joining the Women in Industry or attending the 2015 Spring Conference in Washington D.C., April 15-17, visit asa.net/Membership/Divisions/ Women-in-Industry. Lead Wisely. WHEN IT COMES TO PINPOINTING operational strengths and weaknesses as well as guidance for developing long-term strategies that prepare your business for the future, ASA’s annual Operating Performance Report (OPR) simply delivers. The OPR is THE MOST comprehensive compilation of accurate and up-to-date financial performance information for the PHCP and industrial PVF wholesale distribution industry. For 33 years, it has served as the basis for comparing an individual company’s performance with industry comparatives across product emphasis, sales-volume and number of branches. MARCH 1 Survey questionnaire available and data collection begins. APRIL 30 Early response deadline for those companies that want an early glimpse at last year’s performance. JUNE 5 Participation deadline. JULY 10 Final industry report and company performance reports available to all participants. AUGUST 12 Free, one-hour webinar to review key findings and highlights. The OPR is designed to serve as a customized, easy-to-understand, actionable tool for you to evaluate your company’s operating results, identify profit leaks, set new goals and measure employees’ productivity. 46% of ASA’s distributor members participated in last year’s study, and the final report reflects data collected from 192 different firms across the U.S. More than 200 firms are anticipated to contribute data for this year’s report. Visit Business Intelligence at AdvanceYourAbility.com to learn more and access the survey questionnaire. You’ll also find sample pages from the 2014 report and the replay from last year’s webinar with Tom Noon, principal at Industry Insights, in which he reviewed the key findings and highlights and offered suggestions on how companies can get the most from the results. ASA Continues to Give Back MIKE ADELIZZI, ASA executive vice president, recently presented the Partner of the Year Award to Curt Powell, president of The Presidents Council, at the 15th Annual Celebration Breakfast benefiting the Storehouse of World Vision as part of KBIS 2015 in Las Vegas in January. ASA has been a long-time supporter of World Vision and was the recipient of the Partner of the Year Award in 2014. The Storehouse of World Vision is a strong partnership between storehouse and corporate partners to bring people and resources together to enhance the well-being of local families and children. HOW YOU CAN GIVE BACK If you are interested in helping to get product donations into the hands of families and community organizations in need, please contact Mary Garcia at firstname.lastname@example.org. To see what else ASA does to give back, please visit asa.net/About-ASA/ASA-Gives-Back. ASA Showroom Managers Meet at KBIS AS PART OF KBIS 2015 in Las Vegas this past January, ASA’s Showroom Managers Networking Council held a seminar on “The Neuroscience of Show rooming” featuring Robb Best of Elkay Manufacturing. The seminar was attended by more than 60 ASA members, and is a perfect example of how ASA’s growing Networking Council sector continues to engage the membership and the industry. Best provided examples of how neuroscience affects decision-making as customers peruse items in your showroom. Specific discussion items included: knowing where the best “closing” space is in your showroom, creating a “memory map” for your customers, being able to provide your customers information “on demand” and how that process can easily translate into purchasing power. ASA would like to thank Elkay Manufacturing for sponsoring the KBIS event. Another exciting Showroom Managers Networking Council event is scheduled for June 10–11 in Dallas. Watch the Industry Calendar at asa.net for more details. Welcome ASA’s Newest Members for 2015 ASA IS PROUD TO ANNOUNCE THESE COMPANIES HAVE JOINED AS ITS NEWEST MEMBERS: AFGLOBAL CORP. Houston, Texas www.afglobalcorp.com BARTON SUPPLY Cherry Hill, N.J. www.bartonsupply.com BOND PLUMBING SUPPLY Miami, Fla. www.bondsupply.com BOUNTY BRASSWARE AMERICAS Salinas, Calif. www.bountybrassware.us DDI SYSTEM Sandy Hook, Conn. www.ddisys.com ENVIRO WATER SOLUTIONS Deland, Fla. www.envirowaterproducts.com HUBBARD PIPE & SUPPLY Fayetteville, N.C. www.hubbardpipeandsupply.com PALMER WAHL INSTRUMENTATION GROUP Asheville, N.C. www.palmerwahl.com READING FOUNDRY & SUPPLY CO. Reading, Pa. www.readingfoundry.com VAL-FIT Stone Mountain, Ga. www.valfit.com WINSTON WATER COOLER Dallas, Texas www.winstonwatercooler.com Visit asa.net/Membership for further details.
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