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Packaging Strategies April 2015 : Page 23

ble pouches. The new grab-and-go, multi-serving package is a squeezable, utensil-free pouch. “We created the GO-Anywhere Pouches to allow consumers to enjoy our quick, easy-to-eat nut and seed butter blends wherever their busy lifestyles take them,” says Yumbutter co-owner Matt D’Amour. RIGID REGIMENT Bake Me Happy Bake Me Happy is a specialty gluten-free bakery in Columbus, OH that also offers carry-out and retail packages. The company logo and branding was cre-ated by Slagle Design (, also in Columbus. Bright colors on the packaging further reiterate the brand name, and evoke a fun, playful and happy experience. The packaging refl ects the bakery’s atmosphere, as many of the colors from the logo are on the walls in the bakery. They sup-ply baked, gluten free items to various stores in Columbus, as well as other outlets that are in need of gluten free items. The scones are packaged in a box of fi ve as a take and bake item that are in the freezer section, and sold fresh in the bakery. Johnnie Walker Blue Label Diageo plc and Thin Film Electronics ASA (thinfi lm. no), a Norwegian printed electronics company, teamed to create a new consumer experience with a prototype JOHNNIE WALKER BLUE LABEL ® “smart bottle” un-veiled at Mobile World Congress last month. The connected “smart bottle” aims to enhance the consumer experience by using printed sensor tags featuring Thinfi lm’s OpenSense technology, which can detect both the sealed and opened state of each bottle. The tags and the sensor information they con-tain will allow Diageo to send personalized commu-nications (such as promotional offers and recipes) to consumers who read the tags with their smartphones. Coop’s MicroCreamery Hot Fudge Coop’s MicroCreamery Hot Fudge is made in small batches with European chocolate and local dairy ingredients. The fudge is all-natural and uses dis-tinct packaging to set it apart from competitor products. The jar is 9-ounce straight sided glass with the contents being 10.6-ounces. The lid is a gold colored lug lid covered in a decorative wax, which is infused with the essence of chocolate, giving the appearance of hot fudge dripping on the jar. Each jar’s wax design is hand applied and therefore each one is unique. APRIL 20 1 5 FOOD ANDBEVERA GEPA CKA GING.COM 23

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