Michael Adelizzi 2016-12-08 00:19:06
WHEN YOU BEGIN A JOURNEY, reaching your destination seems such a daunting task. The Chinese proverb, "A journey of a thousand miles begins with the first step," seems so short-sided that you can't imagine ever reaching your goal. So you begin with that one step, then travel for weeks, months and years, and then you look back and realize just how far you have come and how much you have accomplished. 2016 was a very impactful year for ASA. Once again, we set lofty goals at the beginning of the year, and now reflect back at just how much we've accomplished. We continued to build on our association's strategic plan by adding new programs and value to better lead our industry and serve our members. We've expanded our advocacy reach to include codes and standards. We engaged more members and non-members to help us fight for more fair regulations and legislation from Washington. We reached beyond our nation's capital to expand our voice in key state capitals, such as Sacramento, to have a greater impact on regulations and laws in the early stages of being debated at the state level. We dramatically expanded our efforts to connect with potential job seekers promoting the great career opportunities that exist within our industry. We strengthened our ability to not only recruit our future labor force that will replace the tens of thousands who will retire over the next decade but also to train and retain our new workforce with education that has become the standard for training in our industry. We reached beyond our industry to the customers that specify and buy our products through ASA publications, such as the PB Outlook and PVF Outlook e-newsletters, which reach our plumbing and PVF end users with critical information that is building a promotional bridge directly to ASA and our membership. Most importantly, we even surveyed our members to ask, "How are we doing serving your interests." The results are remarkable. Our members place high value in the leadership the association brings to the industry, and we are proud of that fact. The next few pages highlight some of the major accomplishments ASA has achieved this past year. Looking back, we continue to marvel at how far ASA has come in such a short period of time. Thank-you to our dedicated members who support us day in and day out. To those of you not yet affiliated with ASA, I invite you to join our efforts to build a stronger industry. Learn more: www.asa.net/About-ASA email@example.com | 630.467.0000, ext. 201 NETWORK Attendance Continues to Grow Access to thought-provoking speakers and educational topics you can't find anywhere else, a glimpse into future trends to help guide your business decisions and expanding your ability to network beyond the buying-group experience has become the hallmark of NETWORK. One of ASA's highest-rated programs, according to ASA's 2016 member satisfaction survey, NETWORK offers a wide array of opportunities to advance your ability and your company's future success. Next year, the industry's largest gathering of PHCP-PVF professionals will take place in Nashville, Tenn., on Oct. 11-13. Learn more: www.asa.net/NETWORK2017 firstname.lastname@example.org | 630.467.0000, ext. 210 Women in Industry Set Record Attendance ASA'S WOMEN IN INDUSTRY make unique connections and learn skills in order to reach and "go beyond" their potential. Only in its third year, the division has seen exponential growth and continues to build on its annual Spring Conference, which brings together female professionals from throughout the industry with similar experiences and career paths. Leadership awaits those women who join! Learn more: www.asa.net/Divisions email@example.com | 630.467.0000, ext. 205 Engaging the Industry in Advocacy ASA led industry leaders to Capitol Hill to advocate for issues critical to the PHCP-PVF industry and small businesses. In cooperation with the AD buying group, ASA facilitated nearly 100 face-to-face meetings with members of the House and Senate for more than 150 participants representing 75 members of the buying group. Learn more: www.asa.net/Advocacy firstname.lastname@example.org | 630.467.0000, ext. 110 Young Execs Continue to Expand Relevance DESIGNED FOR the industry's young professionals, this division develops the leadership skills and relationships of the next generation of employees. This is critical to the growth and success of future leaders for all PHCP-PVF companies across the nation. The annual YE Spring Forum continues to act as a platform to bring together some of the brightest minds of the industry's next generation. Learn more: www.asa.net/Divisions email@example.com | 630.467.0000, ext. 212 Impacting Codes at the State Level IN JUNE, ASA planted our industry's flag in the state of California, often the launching pad for policies that impact our industry nationally. We advocated for pro-business policies that would update water efficiency standards for plumbing fixtures in commercial buildings to be consistent with new California Energy Commission regulations. ASA advocated in opposition to onerous legislation requiring 12 weeks of protected employee leave for maternity or paternity leave, exposing employers to the threat of costly litigation. We were pleased to see Governor Brown veto this flawed legislation. Learn more: www.asa.net/Advocacy firstname.lastname@example.org | 630.467.0000, ext. 110 Expanding Leadership into Codes & Standards THIS PAST YEAR, ASA expanded its advocacy role and members' voice in codes and standards by adding a specialist to its national staff. Initial outcomes include: ® ASA became a member of the International Code Council (ICC), which provides a first-hand experience in the code-development process. ® Accepted as a voting member of the ASHRAE 62.1 technical committee. This is a major step as ASA will have a say on the development of the standard. ® Participated as a member of the Steering Committee for the Assembly Bill 2282 to provide input on the California Title 24 recycle water provisions. Learn more: www.asa.net/Codes-Standards email@example.com | 630.467.0000, ext. 112 ASA Staff On the Road DIVIDED INTO FOUR TEAMS for its fifth-annual member and prospect blitz, ASA staff visited companies throughout the Midwest, Great Lakes and Ohio River Valley. This annual road trip is a great opportunity for ASA to meet directly with leaders of distributor and manufacturing companies to further discuss the benefits of ASA as well as see first-hand how different members operate on a day-to-day basis. Learn more: www.asa.net/Join-ASA firstname.lastname@example.org | 630.467.0000, press 5 ASA Attacks Projected Labor Shortages with Strong Outreach FORESEEING the upcoming labor struggle, ASA members are increasingly becoming advocates to build awareness about careers in the PHCP-PVF industry. Over the past two years, ASA has invested additional resources to help member companies grow their work forces through a long-term recruitment program. In 2016, ASA officially launched its multitiered campaign that puts industry career information in the hands of the next generation of employees and connects them with ASA members. Each month, ASA contacts 40,000 high school, community & technical college guidance counselors with career information about the PHCP-PVF industry and asks for dates for their upcoming career fairs. ASA-U Helps to Recruit, Develop & Retain WITH A WORKFORCE SHORTAGE LOOMING, the offerings of ASA University continue to expand to better meet the needs of the ASA membership. As seasoned employees retire and thousands of new employees join the industry, companies will need to increase retention, define career paths, identify next leaders and develop succession plans. New employees entering the industry will have little or no institutional knowledge of PHCP or industrial and mechanical PVF and will demand nontraditional ways of learning. As the only resource directed specifically to this industry, ASA University is uniquely positioned to support its member companies in overcoming these challenges by offering talent development resources and support to help attract, advance and retain choice employees. ASA University and all it offers is made possible by the support of the Karl E. Neupert Endowment While ASA relays these opportunities to its members, it is also urging them to reach out to their local schools and communities to find opportunities to inform job seekers about industry careers. Already, ASA members have participated in more than 60 career fairs since the start of the fall semester - that we know about! ASA's career resources can be utilized online. Learn more: www.asa.net/careers email@example.com | 630.467-0000, ext. 212 Fund and will be a critical factor in the ability of ASA University to continue to support the needs of the membership. More than 8K Employees Trained through ASA-U Online for the past 5 years More than 54K Courses Taken Through ASA-U Online for the past 5 years More than 35K Training Hours Completed through ASA-U Online in past 5 years 278 Courses Available Through ASA-U Online 29 Role-Based Tracks Training tracks available More than $7M Reinvested Back into the industry from Karl E. Neupert Endowment Fund Learn more: www.asa.net/education firstname.lastname@example.org | 630.467.0000, press 3 I AM ASA ASA’s 2015 Labor Study is professional, easy to read and easy to interpret. I also appreciated the accompanying analysis, particularly about mergers and acquisitions. Thank you for helping to provide useful information for me and our industry. –Rob Raban Industrial ValcoRancho Dominguez, Calif. Learn more: www.asa.net/Join-ASA email@example.com 630. 467.0000, press 5 INNOVATION CORNER DECEMBER, 2016 The Meaning of Innovation Dirk Beveridge, UnleashWD OUR FUTURE SUCCESS will be based on our ability to innovate. So what is innovation? My definition is innovation means leading customers to a better future for which they are capable and willing to reward you. And this requires a continuous journey of change and evolution. Innovation must rise to the top of the conversation throughout wholesale distribution because: ® In many cases, wholesaler-distributors are following their suppliers' and customers' lead, rather than leading. ® Our customers' business is changing more rapidly than at any other time in history, and as a result they have new sets of problems they need solved. ©Loyalty will no longer be earned by what has been provided in the past; it will be earned by those who help create new solutions that allow customers to succeed in the future. ® Though still important, distributors' traditional value-added models are under siege, and companies must create new streams of revenue. You Can Do This There is a saying that anyone who has ever taken a shower has had a good idea. Throughout your organization there are potential disrupting ideas - ideas that are ahead of the curve, waiting to be explored and focused on leading your customers to a better future. Ask your management to come to your next leadership meeting prepared to voice an idea that could have potential disruptive and trans formative impact. Spend 15 minutes with each idea exploring the 'what if' upside of the idea. Learn more: www.dirkbeveridge.com 381.7797
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