NETWORK 2017 EACH SUCCESSFUL company knows that in order to get to the top, you have to start at the bottom. Your business is built on a solid foundation and you grow it by fostering relationships and educating yourself on an evolving industry. At NETWORK2017 you have the opportunity to connect with peers in the PHCP-PVF industry and “Build Your Bottom Line.” NETWORK is ASA’s premier event that brings together top distributors, manufacturers and rep firms. This year will meet in Nashville Oct. 11-13 to strengthen the bonds that keep our industry relevant and strong. As in past years, ASA has planned various opportunities for education and networking along with speakers who will share valuable information that attendees can share with their teams. This year, attendees will hear entrepreneur and former NFL quarterback Joe Theismann discuss how to “manage to win” with his parallels between himself and you – the executive, manager, salesperson and individual. Keni Thomas will discuss how we need to keep perspective and stay focused on our value to others as each person is affected by our actions. Your “nerdy best friend” Beth Ziesenis will introduce secret tech weapons ideal for the industry and Bill Ford will cover HR issues and how to manage and stay focused on the foundation of your company. In addition to these presenters, other topics include: how to navigate the ever-evolving challenges of change, target the pillars of sales and the popular roundtable program “Meet the Pros.” Of course, you need to know what direction the industry is heading and as in past years, the Industry Forecast for 2018 will be presented; ASA’s cornerstone member benefit. This year, the forecast will be presented by economist/humorist Peter Ricchiuti and revealed exclusively at NETWORK. Another highlight of NETWORK is the Wholesaler and Vendor Conference. No matter the size of your company, we all need to connect with our channel partners in the PHCP-PVF industry. NETWORK2017 cultivates the value of connecting TOP DECISION-MAKERS from both sides of the marketplace, all in one room. These conference appointments bring together the wholesaler-distributor and manufacturer and vendors for prescheduled one-on-one appointments. The appointments create a direct connection with top CEOs, owners, and top sales -this is definitely The INDUSTRY EVENT where partnerships are strengthened and new connections are made. Last year’s event had more than $14 BILLION dollars of business represented; imagine what will happen this year! ASA Women In Industry Network at Spring Conference THE FOURTH ANNUAL ASA Women In Industry Spring Conference saw a record number of women in attendance. More than 150 women met in April in Austin, Texas to learn, network and engage. The women were able to make new connections and establish relationships that will help them in their future endeavors. Key lessons in succeeding in business as a woman were shared and worklife balance, a popular topic every year, were discussed. The highlight of the week was the focus on attracting women into the industry. In fact, students from Texas A&M University’s Industrial Distribution program participated in the threeday program and shared their insight into their career goals and expectations of future employers. The event was a great success! Here is what some members of the division had to say: “This was my first Women in Industry meeting and I was a little nervous that I wouldn’t know anyone, but I was surprised to see many old friends and meet so many new people to network with in the future.” “It created a safe setting where all levels of women in industry can carry a conversion about the struggles we face as women in a male-dominated workforce.” “I enjoyed getting to know the other women in the industry. Everyone had great advice and encouraging stories of Students from Texas A&M University’s Society of Women in Industrial Distribution (SWID) offered an insider perspective for recruiting women into the industry at the recently held ASA Women in Industry Spring Conference in Austin, TX. Another successful ASA Women In Industry Spring Conference sets record attendance. how they handle different situations and the diversity of the group was a perfect mix to be able to hear all the different viewpoints in different fields of their business.” “Having the chance to learn from the smart and talented Texas A&M students on what they and their generation are looking for in their career aspirations was invaluable to me and my company. “ “I really enjoy the group. It’s a wonderful organization with enormous potential. I can’t wait to see what is in store for next year!” We look forward to next year in Savannah, Ga., April 25-27, 2018. I AM ASA "My involvement in ASA has given me the opportunity to become friends with many of the leaders in our industry. What I’ve learned from them has enabled our company to grow and prosper. ASA has helped us train our associates, bringing more value to our customers. Overall, ASA has been critical to our success." By Jeff New ASA on the Road for Annual Blitz THE AMERICAN SUPPLY ASSOCIATION’S staff recently divided into five teams for its sixth-annual member and prospect blitz. The teams visited member and new member prospect companies throughout the Southeast and Ohio River Valley. Each team met with the leaders of distributor and manufacturing companies for in-depth conversations about the benefits that ASA offers and to help them understand how to best leverage the association’s programs and services. This road trip is a great opportunity to see exactly what each member does on a day-to-day basis and how they differentiate themselves from the competition. INNOVATION CORNER JUNE, 2017 Companies Don’t Innovate. People Do. By Dirk Beveridge WHEN YOU LOOK at companies such as Apple, Tesla and Disney we often wonder how they were able to develop such creativity and innovation. It is easy to get trapped into thinking that the companies themselves created the new solutions and value that the market continues to reward. The error in this thinking is that none of these companies have created any of it. The companies themselves can’t create. The companies, if we are to look at it literally, are nothing more than a legal entity incorporated through some legal process. Remember this: Companies don’t innovate. Companies don’t transform. Companies don’t create. People do. It is the individuals, the people within those businesses, who have created everything you see, everything you purchase and everything you compete against. And everything they have done, you can do too when you are focused and able to tap into your creative potential. Peer Networking Councils ASA IS FOCUSED on giving members opportunities to connect with others in the industry with Peer Networking Councils. These councils connect members with careers in training and human resources, finance, showroom management, and operations and logistics. Each year ASA offers a webinar and an in-person program for each of these councils, allowing industry peers to learn from each others’ successes and challenges, and to share best practices. Planning committees are wrapping up details for 2017 so be sure to stay up-to-date with these councils by visiting asa.net/pnc. ASA, A. O. Smith Travel Parallel Paths to Add Value By David Chisolm A. O. Smith Vice President of Marketing David Chisolm explores how ASA has inspired and affirmed value-added business decisions. IN 2008, THE AMERICAN SUPPLY ASSOCIATION’S governing board and leadership embarked on an ambitious journey to create a long term strategic plan that clearly defines the association’s purpose, mission and goals. The meeting resulted in a new process of strategic governance and laid the foundation for ASA’s transformation into an industry powerhouse. Each year since then, the association’s leadership has evaluated past assumptions about the future and revised the plan to keep focused and working in unison on the short- and long-term goals that are critical to success for wholesaler-distributors and the PHCP-PVF supply chain. This year’s update to the strategic plan revealed a new “big audacious goal” for ASA: Being indispensable to achieving prosperity in our industry. As the largest water heater manufacturer in the world and partner to many wholesaler-distributors, A. O. Smith subscribes fully to this vision for the industry. And as a longtime member of the ASA, we've seen firsthand how the ASA’s relentless commitment to evaluating and strengthening programs has created exponential value for our wholesaler-distributors and their partner manufacturers. ASA value proposition How does ASA create profitability for its member wholesaler-distributors and their supply-chain partners? The association focuses its resources on delivering quality programming on core areas important to its membership. In less than a decade, we’ve seen ASA expand its programming to include economic forecasting, full-time advocacy efforts in Washington, comprehensive and meaningful training, peer networking opportunities, and employee recruitment solutions. As an ASA manufacturer partner, A.O Smith benefits from these programs directly — actionable business intelligence, smart lobbying and worldclass events such as NETWORK have proven valuable to many manufacturers. Indirectly, A. O. Smith is undoubtedly better-positioned for success when our wholesaler-distributor partners have access to great workers who are well-trained to thrive on the job. A. O. Smith’s Wholesaler Partner Pledge A. O. Smith not only endorses the ASA’s strategic approach and the programs it supports, it has implemented a similar process to ensure it is continuously expanding its value proposition to partner wholesaler-distributers as well. Last year the A. O. Smith team revealed to wholesalers a renewed commitment — the Wholesaler Partner Pledge. Similar to ASA’s strategic plan, the pledge was conceived from our conversations with top wholesalers in settings from formal business presentations to casual yet invaluable ASA events. Through planning meetings and work sessions, the A. O. Smith team has resolved to meet a simple goal: help our wholesale partners be more successful.
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