WINSUPPLY ACQUIRES MICHIGAN DISTRIBUTOR Winsupply also has purchased APCO, a Lansing, Mich.-based broad line distributor of heating, ventilation and cooling, plumbing and apartment maintenance supplies. Terms of the purchase were not disclosed. APCO has nine locations, with two doing business as APCO Supply and seven as Michigan Temperature Supply. APCO Supply is a distributor of building furnishings and maintenance supplies to multi-tenant industrial, commercial and residential complexes throughout Michigan and Indiana. Michigan Temperature Supply specializes in providing sourcing to residential and light-commercial contractors and is a traditional branch network that services the needs of HVAC contractors. The company will continue under the APCO Supply and Michigan Temperature Supply names in the foreseeable future. “APCO is a successful, growing distributor with long-standing customer relationships, offering Winsupply additional coverage in the state of Michigan,” said Roland Gordon, president and chief executive officer of Winsupply. “The owners, Mike and Jeff Nussdorfer, have successfully grown the business since purchasing it from their father in 2005. In order to position the company for the future, the two brothers looked to Winsupply to become an equity partner to help with future succession planning, provide capital for future growth and provide assistance in product breadth and enhance profitability. We’re pleased Mike has indicated he wants to take advantage of the Winsupply ‘Spirit of Opportunity’ by investing in shared ownership.” WINSUPPLY INTRODUCES VIRTUAL SHOWROOM CONCEPT Dayton, Ohio-based Winsupply recently announced it is bringing three-dimensional virtual bathrooms to its plumbing showrooms, allowing customers to personalize their remodeling or building experience. The company introduces its Libby VR Winsupply Virtual Showroom, offering both virtual reality and augmented reality technology that enable bath-and-kitchen customers to shop in a 3D environment. With Libby VR (Luxurious Inspiration Built By You), customers can immerse themselves in the bathroom of their dreams, Winsupply explained. Using the latest in virtual-reality technology, customers will be able to customize textures, flooring, paint colors and, most importantly, shower systems, bathtubs, faucets and vanities. Winsupply is introducing Libby VR in partnership with American Standard, part of LIXIL. “Whether your home tastes are traditional, transitional or modern, we have a virtual environment for you to customize and find design inspiration,” said Daryn Cherry, national showroom manager at Winsupply. “You’ll be able to design a master bath, guest bath or even a powder room. Utilizing Oculus Rift VR goggles, it will look as if you’re immersed in the bathroom of your dreams. You’ll be able to move around in the room virtually to see and instantly change each element, from the flooring to the shower fixtures to the vanity sinks.” The Libby AR (augmented reality) will allow customers to bring to life 3D models of the latest faucets and fixtures in a customer’s own bathroom or kitchen. “No more guessing games on what that faucet or shower system will look like in your bath or kitchen,” Cherry said. Libby AR is an easy-to-use smartphone app. Selecting a fixture to view in 3D, the customer can place a printed marker at the desired location in their bath or kitchen and a 3D model scaled to size will appear on the smartphone screen using the phone’s video camera. The phone’s live-screen video image lets the customer see how the fixture would look installed, even allowing the customer to change vantage points to see it in three dimensions. Customers using both the Libby VR station and the AR app can create favorites lists of products to share with a spouse, designer or contractor while using the VR station or AR app. Winsupply is rolling out its Virtual Showroom initially to 10 showrooms around the U.S., including locations doing business as Winsupply, Winnelson and Noland. The Winsupply Virtual Showroom will appear in more Winsupply showrooms nationwide in 2018. F. W. WEBB ACQUIRES NEW YORK DISTRIBUTOR Beford, Mass.-based F.W. Webb Co., is adding another location in New York with the recent acquisition of Harbor Plumbing & Heating Supply in Mamaroneck, N.Y. A single-location distributor serving residential and commercial contractors for the past 17 years, Harbor Plumbing & Heating Supply is a family-owned business like F.W. Webb Co., with both being known for exceptional products and customer service, F.W. Webb pointed out. “This acquisition is another important step forward as F.W. Webb continues bringing products and services to meet the needs of contractors and industry professionals across our expanding southern territory,” F.W. Webb President Jeff Pope said. “F.W. Webb welcomes the opportunity to serve the contractors of southern New York and to become established across Westchester County.” Mamaroneck, N.Y., is the 16th F.W. Webb location in the southern tier of its Northeast operating region (N.Y., N.J., and Penn.). The company also is growing in New Jersey with the recent acquisition of Master Wholesale Supply in Vernon and the opening of a 90,000-square-foot regional hub in Piscataway. WORLY PLUMBING SUPPLY OPENS CINCINNATI LOCATION Columbus, Ohio-based Worly Plumbing Supply announces the opening of its new Cincinnati area location. The new facility has relocated to 12071 Best Place, Cincinnati, Ohio, 45241. Near the I-75 and I-275 mega crossroads, Worly’s Cincinnati branch boasts more than 36,000 square feet of space on nine acres of land. With its 21-ft. Ceilings, Worly has the ability to keep an array of plumbing material on hand for its customers, the distributor explained. The location will bring a new and improved look with the largest showroom location in the company at 32,000 sq. ft. This showroom features working lighting displays, appliances and real-life bathroom settings. The Cincinnati location will feature an enhanced counter area for mechanical contractors, plumbers and do-it-yourself customers. The counter design is based on ease of customer traffic and efficiency. “The location at I-75 and I-275 provides easy access for our customers to the interstate in an area that has seen continuous growth,” Worly President/COO Jeff Worly said. Jay Worly, Worly Plumbing Supply chairman and CEO, added: “When we came to the Cincinnati market 25 years ago, we knew there was an opportunity for growth. This is another step in helping our company and customers grow together, while serving the Tri-State market with a first-class location.” LUXURY PRODUCTS GROUP NAMES NEW DIRECTOR The Aurora, Ohiobased Luxury Products Group named Jeff MacDowell its director. LPG was created in 2009 by the members of Omni Corporate Services as the avenue for members to network with like-minded people sharing ideas and challenges to expand their showroom business. MacDowell, a 25-year industry veteran, has held senior management positions for companies including Frank Webb Home, the bath, kitchen and lighting showroom division of F.W. Webb Co., and APR Supply. He also was on the board of the Decorative Products division of the AD buying group. MORSCO ANNOUNCES SUITE OF E-COMMERCE SOLUTIONS Fort Worth, Texas-based MORSCO is launching a suite of Online Solutions offering customers a robust e-commerce experience beyond a website and shopping cart, the distributor explained. Two of the sites – ExpressPipe.com and MorrisonSupply.com – supporting MORSCO’s Express Pipe and Morrison Supply brands, already are live. Sites for Farnsworth Wholesale, Wholesale Specialties, Murray Supply and DeVore & Johnson are in beta testing and are scheduled to launch this quarter, bringing six of MORSCO’s eight brands to the Online Solutions platform by the end of 2017. Each of MORSCO’s online solutions offers a personalized experience that includes: More than 200,000 products with technical documents, organized into customer-specific catalogs; Realtime pricing and local availability; Material order, release and tracking for delivery or pickup at a local branch; Access to invoices and proof of delivery for easy recordkeeping; Integration with a customer’s purchasing system and job management tools; and 24/7 access from a desktop, tablet or mobile phone. “We design our online solutions side by side with customers and associates to get their jobs done faster, whether on a jobsite, on the go or in the office,” said Darren Taylor, MORSCO’s chief marketing officer. “Nearly every customer who tries it uses it regularly to get quotes, check local inventory, quickly order for scheduled delivery and much more. We also invest in training and data so our solutions become an indispensable part of our customers’ everyday lives. With Online Solutions, we’re making MORSCO easier to do business with and providing better, faster service while still maintaining an unmatched level of face-toface support for local customers.” MORSCO powers its digital customer experience with top-tier e-commerce, search, marketing automation, analytics and data platforms to not only give customers 24/7 access, but also increase MORSCO’s ability to make complex online transactions, varying by a customer’s particular needs or wants, it noted. “MORSCO is streamlining processes and systems across all our brands, helping us create efficiencies to become more sophisticated as a company,” said Mike Swedick, president of plumbing for MORSCO. “Our Online Solutions platforms are reshaping the way we do business and are giving us the opportunity to reach current and new customers like never before. Online Solutions will allow MORSCO to deliver an unmatched experience within our industry and significantly grow sales though customer loyalty and new customer acquisition.” MORE PHCP-PVF COVERAGE For coverage of the UnleashWD conference in Chicago and the annual Midwest Distributors meeting, visit www.SupplyHT.com.
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