FOCUS BEGINS ON PAGE 1 HVAC INDUSTRY ANNUAL REPORT THE H VAC R CONTR ACTOR’S W EEK LY NE WS M AG A ZI NE S I NCE 1926 MARCH 14, 2011 ■ $5.00 ■ VISIT US ONLINE AT WWW.ACHRNEWS.COM ■ fyi INDUSTRY BRIEFS Manufacturers Brace for Life After Tax Credits By Joanna R. Turpin Of The NE WS Staff Price Increases ■ Trane (Davidson, N.C.) announced a 2 to 3 percent price increase for various applied, water-source heat pumps, ter-minal systems, light commercial unitary, and commercial rooftop solutions. The increased prices are effective immedi-ately for new quotations. ■ Guntner US LLC (Schaumburg, Ill.) an-nounced a price increase of 4.8 percent on its commercial refrigeration and industrial cooling product lines as of March 1. Contractors ■ Brady (Greensboro, N.C.) has added Brian Alexander as a facilities maintenance technician, Kevin James as a pipefitter, David Parks as a staff accountant, and Raynor Smith as an account manager. Manufacturers ■ Super Radiator Coils (Minneapo-lis) has appointed Ray Birk (left) as vice president of industrial sales and Matt Holland (right) as vice president of operations of the Richmond, Va., division. ■ AKH Inc. (Danville, Ind.) has moved from Indianapolis to a new facility at 120 Com-merce Dr., Danville, Ind. 46122. The tele-phone number is the same, but the fax number has changed to 317-386-5077. COURTESY OF THE UNITARY PRODUCTS DIVISION OF JOHNSON CONTROLS INC. Energy costs, financing costs, and utility rebates may spur customers to replace systems, rather than repair in 2011. ccording to the Chinese zodiac, 2010 was the Year of the Tiger, although in the HVAC industry, it may be better known as the Year of the Tax Credit. The 25C tax cred-its were a popular sales tool in the HVAC industry, used to entice homeowners into purchasing high-efficiency HVAC systems in exchange for a $1,500 tax credit. However, these residential tax credits were reduced to $500 at the end of 2010, leading many in the industry to wonder if a drop-off in new equipment sales would be inevitable in 2011. It seems obvious that the tax credits helped boost sales to some degree in 2010, especially where furnaces and heat pumps are concerned. According to Air-Condi-tioning, Heating, and Refrigeration Institute (AHRI), year-to-date U.S. shipments of gas warm-air furnaces increased 13 percent in 2010, while heat pump shipments increased 7 percent. Central air conditioner shipments, on the other hand, decreased 3 percent. Manufacturers are optimistic that sales of new equipment will remain strong this year, although they may not be the high-efficiency A ■ See LIFE AFTER TAX CREDITS page 19 Contractors Marketing With YouTube By John R. Hall For The NE WS Distributors ■ Noland Co. (Dayton, Ohio) has appointed Brittany M. Belcher, Clarksville, Tenn.; Paul T. Creason, Elizabeth City, N.C.; Rodney M. Hatmaker, Jacksonville, Fla.; Troy A. McLean, Charlotte, N.C.; and Barry L. Spade, Mechanicsburg, Pa., to the position of manager. — compiled by Cherie Preville t only takes a visionary imagination and an inexpensive hand-held video camera to become a YouTube sensa-tion. Just ask the many “ordinary” people (like teen sensation Justin Bieber) who have used the popular social network I video website to promote themselves, their business, or an idea. While videos on YouTube can become overnight hits with good marketing and originality, some businesses choose to market themselves by posting videos both on YouTube and on their own websites. “We have videos embedded in our website that we have created and posted on YouTube,” said Kevin Walsh of Schaafsma Heating & Cooling Co., Grand Rapids, Mich. “We started doing this about three years ago.” Ricardo Matias of Four Seasons Heating & Air Conditioning, Chicago, said, “I think most people will tell you it was an easy call to use this type of marketing. [For us, it was] the popularity of YouTube and the fact ■ See MARKETING WITH YOUTUBE page 9 Attend this FREE webinar! DIGITAL EDITION THIS ISSUE SPONSORED BY: SCREW COMPRESSOR RETROFITS: THE SMART WAY TO UPGRADE A CHILLER DATE: March 30 • TIME: 1 PM ET Register for FREE at webinars.achrnews.com.