PackStratSample June 15, 2011 : Page 1

LE B R T I A N G f y e a r s o Unbiased global packaging intelligence and analysis Buying in Bulk World bulk packaging demand, 2010 2011 Global Pouch Forum RESPECT THE POUCH: A NEW MANTRA SPOKEN BY A FAST-EVOLVING INDUSTRY Statements are declared with regularity at Packaging Strategies ’ annual Global Pouch Forum about the evolution of the pouch, its continued market penetration vs. the bottle or the can, and its ongoing battle to win the hearts and minds of U.S. brand owners. Yet, nothing can testify more to the truth of those facts than the turnout at this year’s event, held June 7-9 in Fort Lauderdale, FL. The conference attracted a close-to-record 350 attendees, numbering among that group many of the world’s largest consumer Dennis Calamusa of packaged goods (CPG) producers and creating an AlliedFlex Technologies industry buzz unlike any heard before. said changing demographics are leading “Companies are looking for new business and to market share being new ideas and catching the wave of pouch design,” taken by the pouch. offered Dennis Calamusa, president of pouch machinery firm AlliedFlex Technologies and a leading campaigner for the pouch movement, to open his keynote remarks. “Passion is what we’re talking about. Go through the supermarket, aisle by aisle, and you’re seeing change.” The 14th annual event showcased evidence of the surge in pouch penetration. Calamusa defined annual growth in the U.S. market for pouches at 5-7% (one of the highest in packaging), while introducing a mind-bending list of new pouch introductions in such areas as homestyle macaroni & cheese, dissolvable detergent sachets, potting soil, and hot cereal. He and other speakers highlighted new spout designs and valve openings, the emergence of microwave venting technologies from Japan, box and brick shapes, pet-food and liquid beverage penetration, flat bottoms, and shelf-stable retort pouches with sumptuous graphics. And both Gatorade – with its Prime pouch for athletes – and Sunkist – with a new bulk package featuring an aseptic dispenser – were mentioned as frequent examples of pouch evolution in a cycle of renewal. More on this large, evolving segment in Packaging Strategies’ June 30 issue. Packaging Strategies’ Perspective: Even pouch pioneer Capri Sun, from Kraft Foods , was mentioned as a refreshed brand. A mantra from the company’s new commercial, repeated by several speakers, was that of “respect the pouch.” Indeed, that seems to be the case by a growing number of end users. P S 32% -Asia Pacific 31% -North America 26% -Western Europe 11% -Other regions Source: Freedonia Group IN THIS ISSUE Pouch primacy ............................................. 1 2nd Opinion: Code true ........................... 2 Report from Interpack ................................ 3 Waste no more ............................................ 4 Meeting India’s biopolymer demand ..... 5 The Agami sheet-fed bottle ..................... 6 Lipstick kick .................................................. 7 Corrugated drama ...................................... 7 Street Talk ..................................................... 8 Unauthorized reproduction in whole or in part prohibited without permission of publisher e x c ellen c e Volume 29, No. 11 June 15, 2011 C E

Pouch Primacy

RESPECT THE POUCH: A NEW MANTRA SPOKEN BY A FAST-EVOLVING INDUSTRY Statements are declared with regularity at Packaging Strategies’ annual Global Pouch Forum about the evolution of the pouch, its continued market penetration vs. the bottle or the can, and its ongoing battle to win the hearts and minds of U.S. brand owners. Yet, nothing can testify more to the truth of those facts than the turnout at this year’s event, held June 7-9 in Fort Lauderdale, FL. The conference attracted a close-to-record 350 attendees, numbering among that group many of the world’s largest consumer packaged goods (CPG) producers and creating an industry buzz unlike any heard before. “Companies are looking for new business and new ideas and catching the wave of pouch design,” offered Dennis Calamusa, president of pouch machinery firm AlliedFlex Technologies and a leading campaigner for the pouch movement, to open his keynote remarks. “Passion is what we’re talking about. Go through the supermarket, aisle by aisle, and you’re seeing change.” The 14th annual event showcased evidence of the surge in pouch penetration. Calamusa defined annual growth in the U.S. market for pouches at 5-7% (one of the highest in packaging), while introducing a mind-bending list of new pouch introductions in such areas as homestyle macaroni & cheese, dissolvable detergent sachets, potting soil, and hot cereal. He and other speakers highlighted new spout designs and valve openings, the emergence of microwave venting technologies from Japan, box and brick shapes, pet-food and liquid beverage penetration, flat bottoms, and shelfstable retort pouches with sumptuous graphics. And both Gatorade – with its Prime pouch for athletes – and Sunkist – with a new bulk package featuring an aseptic dispenser – were mentioned as frequent examples of pouch evolution in a cycle of renewal. More on this large, evolving segment in Packaging Strategies’ June 30 issue.Packaging Strategies’ Perspective: Even pouch pioneer Capri Sun, from Kraft Foods, was mentioned as a refreshed brand. A mantra from the company’s new commercial, repeated by several speakers, was that of “respect the pouch.” Indeed, that seems to be the case by a growing number of end users.

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