Groups, Franchises & Networks: Page 10. THE HVACR CONTRACTOR’S WEEKLY NE WSMAGA ZINE SINCE 1926 October 3, 2011 | $5.00 | Visit us online at www.achrnews.com, Twitter, Facebook + LinkedIn Poll Highlights Best Marketing Methods By John R. Hall For The NEWS H VAC contractors — like many other business owners — have been given many choices for marketing their business. The list includes newspaper and radio advertis-ing, email blasts, direct-mail pieces, word of mouth, and social networking. Each one fits a certain need depending on the market and products/services offered. Beyond that, the question remains as to what type of deal is best to offer in any or all of these marketing campaigns. Is it best to offer free or discounted products? A prize offer? Or is it best just to explain the features or benefits of the equipment you sell or services you offer? A recent poll at LinkedIn.com of the pre-ferred marketing offers drew 175 responses from HVAC contractors, business owners, and business consultants. The 30-day online survey ran from early August to early Septem-ber 2011. The poll consisted of one question with five multiple choice answers: “What type of marketing promotion is best when prospecting for new customers?” • Discount on services/products; • Cash rebates; • Free gift; • None, just explaining benefits; • Other. The results showed a trend toward explaining benefits versus all other forms of • See METHODS POLL | page 9 fyi hvac briefs Contractors • Brady (Raleigh, N.C.) has named Michael Butland as a controls special project man-ager and Jimmy Perry as a controls project developer. Manufacturers • Lincoln Electric Co. (Cleveland) has named Christopher L. Mapes to the position of Chief Operating Officer. • ClimateMaster (Oklahoma City) has named Dennis Harris as engi-neering director for controls. Distributors • Meier Supply Com-pany Inc. (Johnson City, N.Y.) has hired Lloyd Gala as the new HVAC Territory Manager responsible for the Roch-ester and Syracuse, N.Y., markets. learning the trade Anthony Weaver, student at Vatterott College, Brecksville, Ohio, is at the Parker booth at the Famous Expo in Cleveland to examine a few gadgets on a display table. See story in Distribution Center section on page DC1. Organizations • HVAC Excellence has granted accred-itation to South Central Louisiana Technical College (Morgan City, La.) Continued on page 4 PODCASTS NEWS you can listen to for the latest NEWSUpdates and lively interviews. Catch our podcasts online at www.achrnews.com or subscribe at the iTunes store. www.achrnews.com DEALER DESIGN AWARDS PRODUCT GIVEAWAY Enter once a day for your chance at FREE prizes in The NEWS Product Giveaway!  Go to www.achrnews.com/dealerdesign today!