Bob Miodonski 0000-00-00 00:00:00
NEWS, INSIGHTS AND BACKGROUND INFORMATION OF INTEREST TO PVF PEOPLE Valve Petting Zoo' Coming to Chicago The popularity of the Valve Manufacturers Association's "Valve Petting Zoo" from its last event will be brought to the VMA's Valve Basics Seminar & Exhibition on Oct. 26-27 in Rosemont, IL. This is a hands-on event created for participants to 'touch and feel' examples of the many products discussed during the course. Attendees are put into smaller groups and invited to get a first-hand look at various valves, actuators and controls. An industry expert is available at each product's station to answer specific questions and show how they work. The Valve Basics Seminar & Exhibition is a 1-1/2- day program that has drawn more than 400 people who want to learn about industrial valves, actuators and controls. Although the Valves & Actuators 101 course was originally created for newcomers to the industry, it also has been popular for those who need a refresher course or wish to expand their knowledge about the products used to control flow in a variety of industries. In addition to mechanical engineering students (whose attendance is sponsored by VMA's educational foundation) and engineers in the early phase of their careers, the seminar invites employees and supervisors of plants that use such equipment; distributors and sales reps who want to better understand the products they sell; and personnel from valve manufacturing companies. Registration costs $565 for the first person from a company and $530 for each subsequent person. Participants will receive a certificate of completion, indicating they have earned 10 hours of continuing education. Breakfast, lunch, beverage breaks and a reception, as well as a comprehensive reference manual are also included. To register, visit www.vma.org/?ValveBasics. Simmons Tells IPD About Kiss Band Brand For anyone who wants to know what heavy metal has in common with industrial PVF, rock legend Gene Simmons made the connection Sept. 15 during the Weldbend Industrial Piping Division breakfast at the American Supply Association convention in Las Vegas. "In the music business, anything either makes you money or costs you money," he said early in his talk to a packed room of industrial PVF distributors and manufacturers. Simmons also discussed brand building and reputation in a speech that touched on the importance of family and buying American-made products. Simmons co-founded the rock band Kiss, which began touring in 1974 and is still active today. Simmons formed the group, he said, to fill the music industry void that opened when rocker Alice Cooper went into rehab. "I can't read a stick of music," Simmons said. "I saw music as a business opportunity." Regarded today as an entrepreneur, Simmons has helped build the Kiss brand, whose name has appeared on everything from condoms to caskets, he said. He has made commercials for soft drinks and light beer, but will not do ads for hard liquor or cigarettes. "Your brand has to stand for something," Simmons said. "Brand building means you have a message, a consistency of message, and you repeat it over and over. "Your brand has to do with how you treat people and how you stand behind your product. I want a relationship with someone I buy from because you're buying the person first, not the product." Personal reputation is important because it will precede you into a business relationship, he said. Unfortunately, Simmons added, bad news will follow you too. Simmons, who came to this country as an immigrant, said he admires selfmade men such as Albert Einstein and Warren Buffett. "Stand up straight, go to work and pay your taxes," Simmons said. "Be proud of what you do." Beschloss Receives IPD Award of Excellence Valve industry veteran Morris Beschloss received the Industrial Piping Division Award of Excellence Sept. 15 during the Weldbend IPD breakfast at the American Supply Association convention in Las Vegas. Beschloss, who co-founded the IPD in 1970, is a former president of Hammond Valve Co. He served as president of the Valve Manufacturers Association for four years, during which time membership tripled. More recently, the PVF Roundtable gave Beschloss its first Director Emeritus award, referring to him as the "statesman of the PVF distribution channel." His career in the PVF industry has spanned 54 years.
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