SCHOCK HOUZER Granite Sinks HOUZER Inc. has been manufacturing premium stainless steel sinks for major brands in the U.S., Canada and Europe for more than 30 years. Since launching its own proprietary brand in 2005, this New Jersey-based manufacturer has become the leading alternative to any major brand name of premium stainless steel sinks, unparalleled in its unique combination of designs, value and profitability. Valueadded aspects like free shipping, lifetime warranties and complementary accessories have cemented HOUZER’s reputation as a leading manufacturer and supplier of kitchen sinks nationwide. Popular within the hospitality, residential remodel and new construction verticals, HOUZER offers a high-end fit and finish at value price-points.HOUZER sinks are found in millions of residences, luxury condominiums, resorts, health and sports complexes and leading hospitality properties across the U.S. SCHOCK GmbH invented the granite sink and has been the technology leading manufacturer worldwide for more than 30 years. Today, approximately 75% of the 2 million granite sinks sold every year globally are produced based on manufacturing procedures developed by SCHOCK. SCHOCK is the only manufacturer who is producing sinks exclusively in Germany to extremely rigorous quality and environmental standards. SCHOCK owns the strongest environmental certificates EMAS and ISI 14001 and holds more than 40 patents worldwide. Earlier this year at KBIS in Las Vegas, the two companies announced a joint partnership under the brand name SCHOCK HOUZER. This partnership joins two of the leading manufacturers in their respective categories (stainless steel and granite composites), resulting in a key product extension to the existing HOUZER line of premium stainless steel and hand-hammered copper sinks and accessories. Distribution is from HOUZER’s larger new facility in Hamilton, NJ. The SCHOCK HOUZER Granite Sink offering features products creating a new generation of granite composite sinks. They are from two new proprietary materials developed and patented by SCHOCK called CRISTADUR® and CRISTALITE Plus®. CRISTADUR material is a higher performing quartz and acrylic blend that has had a tremendous success in Europe since its launch in 2005. The material has an ultra-fine structure, resulting in a silky smooth finish that’s soft to the touch while offering maximum resistance to stains and scratches. CRISTALITE Plus is the classic granite sink material with substantially improved properties and maximum color intensity.Both materials feature Antibac, a silver ion disbursement that inhibits 95% of bacteria growth on the sinks’ surface. The line is launching with an incredible 13 color selection; the highest among any current brand. Both selections feature undermount and topmount designs in popular styles and sizes. Expectations are consistent additions to the initial offering of 189 SKUs. “SCHOCK HOUZER Granite Sinks are the perfect complement to the HOUZER Stainless Steel Sink line, and offers Authorized HOUZER Dealers a refreshing alternative in their markets. The core values of both HOUZER and SCHOCK have fueled this opportunity, each company holding a top-tier global position for our respective material categories in sinks,” stated Ken Fey, Vice President and Chief Operating Officer at HOUZER. “SCHOCK is known as the ‘Best In Class’ leader in the Granite sink category worldwide and we are extremely proud to have them become part of the HOUZER family of products. This is an intuitive partnership, with both companies finishing the other’s thought process, and that’s great news for our industry.” www.HouzerSink.com
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