Quality Installation: Page 13. THE HVACR CONTRACTOR’S WEEKLY NE WSMAGA ZINE SINCE 1926 November 28, 2011 | $5.00 | Visit us online at www.achrnews.com, Twitter, Facebook + LinkedIn Contracting Week Combines New and Old N ASHVILLE — Terry Brock has worked with companies from one-person, hands-in-the-dirt working people to fancy Fortune 10 companies. He’s a business coach who tells it like it is with no baloney. He opened Con-tracting Week with an audience of technol-ogy and business buffs enamored with his presentation — What Your Momma Never Told You About Technology. Brock’s presentation at the new National HVACR Technology and Business Systems Forum kicked off Contracting Week™, an Air Conditioning Contractors of America (ACCA) program that sprang from seeds that were planted about eight years ago. The week con-sisted of four learning events for HVACR pro-fessionals, presented by ACCA and The NEWS. In addition to the Technology Forum, con-tractors came for three other events: the new Geothermal Contracting Roundtable, the 4th Annual National HVACR Service Manag-ers Forum, and the first forerunner of Con-tracting Week, the 8th Annual Commercial Contracting Roundtable. With the scheduled overlap of some of the event meetings, attend-ees had the opportunity to focus on an indi-vidual one-of-a-kind learning experience, two events, or even the entire week. Not Doing That Yet Brock caught the audience’s attention with an opening spiel about change and how rapid it has really always been. With a slide of a Pony Express advertisement on • See NEW + OLD | page 17 Tom Jackson (left) of Jackson Systems, stops to exchange information with Chip Eichelberger, the keynote speaker. fyi HVAC Online Purchases: Install or Ignore? By John R. Hall For The NEWS hvac briefs Price Increases • Johnson Controls (Waynesboro, Pa.) announced a 2 percent price increase on all Frick brand evapo-rative condensers sold in North America. The new prices will become effective on Dec. 9. I Contractors • Stellar (Jacksonville, Fla.) has promoted the following employ-Mark ees: Scott Mark to vice president, food & beverage services operations; Michael Polczynski to vice Polczynski president, field services; Clint Pyle to vice president; finance, Josh Barth to project manager, com-mercial; John Bowles to senior project manager, commercial; Matt Doherty to senior project manager, food & beverage; Nathan Edwards to project manager, food & beverage; Lauren Hedberg, procurement ana-lyst, refrigeration services; and Jim Martini, senior automation engineer. Continued on page 4 n the early days of the Internet, it was possible to find a smattering of people selling HVAC equipment online. It seemed like a small sampling and one that could be considered merely a blip on the radar screen of the traditional HVAC distri-bution chain. But times have changed. Today there are tons of HVAC parts and equipment available for sale online to do-it-yourselfers and consumers who want to bypass the tradi-tional means of purchasing equipment from an HVAC contractor, who also performs the installation. Buyers are looking for discounted equip-ment regardless of where or from whom they are purchased. After that, their expectations include finding someone to install the equip-ment and service it in the future. That type of thinking has thrown a monkey wrench into the HVAC distribution channel, and it has caused some interesting new dynamics. Some contractors avoid installing equipment they have not sold, and others are agreeing to install the equipment for a variety of differ-ent reasons. One contractor, Doug Holland of Aircom, Safety Harbor, Fla., listed five reasons why he wouldn’t touch a piece of equipment that a homeowner bought online. • See HVAC ONLINE | page 10 Experience DIGITAL EDITION THIS ISSUE SPONSORED BY: in a Whole New Way! October 2011 Issue: Contractor’s Guide to Green SPONSORED BY FREE download of this issue available through the iTunes App Store. Get exclusive, interactive iPad content at www.achrnews.com/ipad.