ICS April 2012 : Page 4
2012 April Vol.51 No.4 Features & Columns 12 16 20 22 26 30 56 58 60 Avoid Complacency While Captaining Your Ship By Steve Toburen 16 22 Low-Moisture Carpet Cleaning: The Basics By Gordon Hanks The Four “M’s” of Marketing By Howard Partridge Leather 101: How to Properly ID it By Roger Pisaneschi 60 56 Dominate the Web with Mini-Sites By John Braun ICS 2012 Company Spotlights The Difference Between Price and Cost By Dave DeBlander Departments 6 8 9 10 11 63 67 69 70 72 73 74 75 76 77 78 Editorial Comment eRants & Raves eMedia News, Views & Events In My Experience New Products & Technologies Must See Product Gallery Advertiser Index Buyers’ Marketplace The Clean Trust News CRA News PACR News SCRT News ARCS News CFI News CRCII News Game Plan: Soil Extraction By Noel Frank The Costs of Stripping and Refinishing VCT Floors By Stanley Quentin Hulin To subscribe to ICS L!VE go to www.icsmag.com OR use your smartphone’s QR Reader and subscribe now! ICS CLEANING SPECIALIST (ISSN 1522-4708) is published 12 times annually, monthly, by BNP Media II, L.L.C., 2401 W. Big Beaver Rd., Suite 700, Troy, MI 48084-3333. Telephone: (248) 362-3700, Fax: (248) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to nonqualified individuals in the U.S.A.: $115.00 USD. Annual rate for subscriptions to nonqualified individuals in Canada: $149.00 USD (includes GST & postage); all other countries: $165.00 (int’l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2012, by BNP Media II, L.L.C. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and repre-sentations. Periodicals Postage Paid at Troy, MI and at additional mailing offices. POSTMASTER: Send address changes to: ICS CLEANING SPECIALIST, P.O. Box 2146, Skokie, IL 60076. Canada Post: Publications Mail Agreement #40612608. GST account: 131263923. Send returns (Canada) to Pitney Bowes, P.O. Box 25542, London, ON, N6C 6B2. Change of address: Send old address label along with new address to ICS CLEANING SPECIALIST, P.O. Box 2146, Skokie, IL 60076. For single copies or back issues: contact Ann Kalb at (248) 244-6499 or KalbR@bnpmedia.com. 4 Cleaning Specialist | April 2012
Publication List
Using a screen reader? Click Here