ICS April 2012 : Page 6

Editorial Comment By Eric ® Fish For subscription information or service, please contact Customer Service at: Tel. (847) 763-9534 ] Fax (847) 763-9538 Email ICS@halldata.com ] Web: www.icsmag.com Publisher ] Evan Kessler Eastern Regional Manager ] Chris Dunham Western Regional Manager ] Jim Roy Editor ] Eric Fish Sr. Art Director ] Rick Arvidson Art Director ] Manda Chan Production Manager ] Amy Levin CONTRIBUTING EDITORS Jeff Bishop, John Braun, Dave DeBlander, Aaron Groseclose, Gordon Hanks, Stanley Quentin Hulin, Howard Partridge, Steve Toburen, Ruth Travis, Noel Frank How Are You Growing Your Business? H aving grown up in the world of Facebook and Twitter, and having truly witnessed the Internet changing from a luxury to a necessity for most people, I like to think I have a good understanding on where we are as a society today, from how we communicate with people to how we access information. But this doesn’t stop at a personal level – businesses are taking note, and should be pursuing ways beyond traditional means to grow further. Today, for business owners, it’s practically unheard of if your business doesn’t have its own website. But there’s more that you can do to grow your business beyond just a website. Facebook and Twitter pages come to mind as places where businesses can connect with customers and would-be customers. As John Braun has noted in the past, blogging is another way. He takes this conversation further in this month’s issue with “Dominate the Web with Mini-Sites” on pg. 26 , a piece, which you may have guessed, is all about mini-websites. There are plenty of other goodies in this month’s issue which relate to business growth. For instance, leather cleaning (pg. 22) could be that service you add to give your business that competitive advantage we’re all striving for. And Steve Toburen has written about avoiding complacency (pg. 12), which is potentially disastrous to any growth you’ve previously achieved. It’s a competitive market out there, and surely those who differentiate themselves from the rest of the pack, and excel at it, are those who will be the most successful. What are you doing to ensure you’re one of them? BNP Media Company, II, L.L.C. Publishing and Sales Office: 22801 Ventura Blvd., Suite 115 Woodland Hills, CA 91364 Phone: (818) 224-8035, Fax: (818) 224-8042 E-mail: ICS@bnpmedia.com Publisher ] Evan Kessler (303) 255-1263 Eastern Regional Manager ] Chris Dunham (410) 327-8919 Western Regional Manager ] Jim Roy (818) 224-8035, ext. 2215 Classified Sales Manager ] Sharon Ward (847) 405-4017 CORPORATE OFFICE: 2401 West Big Beaver Road, Suite 700 Troy, MI 48084 www.bnpmedia.com CORPORATE DIRECTORS Publishing ] John R. Schrei Corporate Strategy ] Rita M. Foumia Information Technology: ] Scott Krywko Production ] Vincent M. Miconi Finance ] Lisa L. Paulus Creative ] Michael T. Powell Directories ] Nikki Smith Human Resources ] Marlene J. Witthoft Events ] Scott Wolters Clear Seas Director ] Beth A. Surowiec AUDIENCE DEVELOPMENT Audience Development Specialist ] Christina Gietzen Multimedia Specialist ] Alison Illes Corporate Audience Audit Manager ] Catherine M. Ronan BNP Media Helps People Succeed in Business with Superior Information Single Copy Sales Ann Kalb Tel. (248) 244-6499, Fax: 248-244-2925 E-mail: kalbr@bnpmedia.com Corp Reprint Manager Jill L DeVries Tel. (248) 244-1726 E-mail: devriesj@bnpmedia.com List Rental Postal and Email contacts: Sr. Account Manager ] Kevin Collopy Phone: 845-731-2684 Toll Free: 800-223-2194 x 684 Kevin.Collopy@infogroup.com Account Manager ] Shawn Miller Phone: 845-731-3828 shawn.miller@infogroup.com 6 Cleaning Specialist | April 2012

Editorial Comment

Eric Fish

How Are You Growing Your Business? Having grown up in the world of Facebook and Twitter, and having truly witnessed the Internet changing from a luxury to a necessity for most people, I like to think I have a good understanding on where we are as a society today, from how we communicate with people to how we access information. But this doesn’t stop at a personal level – businesses are taking note, and should be pursuing ways beyond traditional means to grow further. Today, for business owners, it’s practically unheard of if your business doesn’t have its own website. But there’s more that you can do to grow your business beyond just a website. Facebook and Twitter pages come to mind as places where businesses can connect with customers and would-be customers. As John Braun has noted in the past, blogging is another way. He takes this conversation further in this month’s issue with “Dominate the Web with Mini-Sites” on pg. 26, a piece, which you may have guessed, is all about mini-websites. There are plenty of other goodies in this month’s issue which relate to business growth. For instance, leather cleaning (pg. 22) could be that service you add to give your business that competitive advantage we’re all striving for. And Steve Toburen has written about avoiding complacency (pg. 12), which is potentially disastrous to any growth you’ve previously achieved. It’s a competitive market out there, and surely those who differentiate themselves from the rest of the pack, and excel at it, are those who will be the most successful. What are you doing to ensure you’re one of them?

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