Tile March/April2010 : Page 4Table of Contents Features March/April 2010 vol. 7, no. 2 TILE 12Underlayments for Tile Floors The purpose of an underlayment, from a ceramic tile perspective, is to provide a backing surface or other enhancement for direct bonding of ceramic tile, says Dave Gobis. Tile underlayments are not designed for structural value, nor will they compensate for a lack thereof. Sounds like an argument on the horizon doesn’t it? On the cover: Walker Zanger’s Broadway porce- lain tile series is featured in Titanium. 15Green TILE Product Guide TILE Magazine, Vol. 7, Issue 2 (ISSN 1555-0567) is published 6 times annually, Jan/Feb, Mar/ Apr, May/Jun, Jul/Aug, Sep/Oct and Nov/Dec by, BNP Media II, L.L.C., 2401 W. Big Beaver Rd., Suite 700, Troy, MI 48084-3333. Telephone: (248) 362-3700, Fax: (248) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to non-qualified individuals in the U.S.A.: $104 USD. Annual rate for subscriptions to non- qualified individuals in Canada: $137 USD (includes GST & postage); all other countries: $154 (int’l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2010, by BNP Media II, L.L.C. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals postage paid at Troy, MI and additional mailing offices. POSTMASTER: Send address changes to: TILE Magazine, P.O. Box 2149, Skokie, IL 60076. Canada Post: Publications Mail Agreement #40612608. GST account: 131263923. Send returns (Canada) to Bleuchip International, P.O. Box 25542, London, ON, N6C 6B2. Change of address: Send old address label along with new address to TILE Magazine, P.O. Box 2149, Skokie, IL 60076. For single copies or back issues: contact Ann Kalb at (248) 244-6499 or KalbA@bnpmedia.com. 24Tiling Green A special section filled with green tile and relat- ed allied products to provide TILE readers with a quick reference of what’s new and exciting in carbon footprint reduction, environmental qual- ity enhancements, LEED point contributions, and more. Michael Byrne says green construction is not just a fad — it’s the result of dwindling resources and concerns over health and safety. Unfortunately, like an individual who drives 20 miles to drop off a dozen aluminum cans at a recycling center, some efforts are misguided and actually increase waste. 49Optical Hazing on Polished Porcelain Tiles Consumers can be quick to consider opti- cal hazing, which can be difficult to detect in showrooms, to be manufacturing “defects.” Certainly, the consumer has every right to expect a polished product to be shiny and reflective. However, the quality of such polish- ing can be a subjective assessment. 40 Departments 8 Editorial ......................................................................6 New Product Showcase ............................................8 Industry News ..........................................................30 Calendar ..................................................................36 A Woman’s Perspective ..........................................38 Product Marketplace ...............................................39 Tile of Spain ............................................................40 Art Tile Collection ....................................................43 Tile of Italy ...............................................................44 Classifieds ...............................................................47 Advertiser’s Index ....................................................47 Tile Products ...........................................................48 Magazine On the Web For the most up-to-date information on all industry events, breaking news items, and special web-only features, visit www.tilemagonline.com daily! Publication List |


