Tile September/October2010 : Page 6

Letter From The Editor TILE Publishing and Sales Office: 22801 Ventura Blvd., Woodland Hills, CA 91364 Phone: (818) 224-8035, Fax: (818) 224-8042 Tile Accounts Manager The Evolving Beauty of Tile We just said goodbye to the last major summer holiday, the kids are back in school, and what we call scheduled normalcy has resumed. Ah yes, we humans love our routines. here is a bright spot in all this, however, and its name is Cersaie. Each year, in the latter part of September, Bologna, Italy, rolls out the red carpet for thousands of visitors eager to see and touch what the innovative tile industry has to offer. T Beginning September 28 and ending October 2, Cersaie’s show floor will also be complemented by an equally impressive series of seminars. This year, the fair will be host to the largest architectural program in the show’s history, according to the show’s organizers. Titled “Building, Dwelling, Thinking,” the program will focus on new industry trends, remodeling/ retrofitting, sustainable architecture and social design and more. For an exclusive look at the new products, designs and materials that will be unveiled during the five-day event, take a look at pages 42-45, as well the Product Showcase section which begins on page 8. In a further effort to keep you well informed, TILE Magazine is also providing daily updates from Cersaie. So that you won’t miss any important news, make sure to check tilemagonline.com regularly, as well as our Twitter (www. twitter.com/TileMagazine), Facebook 6 www.TILEmagonline.com (www.facebook.com/TileMagazine) and LinkedIn pages. Lastly, several weeks ago, I asked what you would be doing to energize sales for the upcoming fall selling season. Here are just a couple of the responses I received to the questions: • What will you do differently this time around than you have in the past? from the bottom of your priority list to the forefront? Eric Edelson of Fireclay Tile submitted several ideas, including focus on customer service and product development, develop/ revamp websites to provide useful content, utilize targeted online advertising, fine-tune team development/bonding, incorporate technology, and make use of customer feedback. Installer Kirk Grodske added that he attends several continuing education courses, participates on forums, reads books and attends webinars “so that I can solve my customers’ problems. I see a lot of problems in the jobs I am called in on, where the basic and complex issues are not well understood.” If you’d like to share an idea that seems to work well for you, then I encourage you to send me a note at nalbandiana@ bnpmedia.com. TILE September/October 2010 • Will you shift product placement? • Will you update the showroom? • Will your social media presence move Phil Johnson • (818) 224-8035 ext. 2207 Southeast Regional Manager Scott Daniell • (770) 788-6377 Western Regional Manager Dan Lipman • (818) 224-8035 ext. 2206 Northeast Regional Manager Keith Parry • (973) 248-6097 Classified Ad Sales Sharon Ward • (847) 405-4017 WardS@bnpmedia.com Italy Paolo Albertazzi • 39-059-686123 e-mail: paolo.albertazzi@libero.it UK/Europe/Mideast Patrick Connolly • 44-170-247-7341 e-mail: patco44uk@aol.com Fax: 44-170-247-7559 Brazil Lazzaro Menasce • 55-11-3822-4422 e-mail: Lazzaro@menasce.com.br Fax: 55-11-3663-5436 Turkey Hilmi Zafer Erdem • 90-0212-257-76-66 e-mail: titajans@titajans.com Fax: 90-0212-287-00-99 For advertising information, call (800) 835-4398. Corporate Office: BNP Media II, L.L.C. 2401 W. Big Beaver Rd., Suite 700 Troy, MI 48084 Phone : (248) 362-3700, Fax: (248) 362-0317 Corporate Directors Timothy A. Fausch – Publishing John R. Schrei – Publishing Lisa L. Paulus – Finance Rita M. Fourmia – Corporate Strategy Director Marlene J. Witthoft – Human Resources Director Scott Kesler – Information Technology Vincent M. Miconi – Production Nikki Smith – Directories Michael T. Powell – Creative Holly Banks – Marketing Beth Surowiec – Clear Seas Research Emily Patten – Conferences & Events Audience Development Cassandra Haggard – Audience Development Coordinator Stephanie Hunt – Multimedia Coordinator Kelly Carlson – Audience Audit Coordinator Contact Customer Service at: (847) 763-9534 • Fax: (847) 763-9538 • tilemag@halldata.com BNP Media Helps People Succeed in Business with Superior Information ® Magazine Phil Johnson, Publisher JohnsonP@bnpmedia.com Arpi Nalbandian, Editor NalbandianA@bnpmedia.com John Moore, Senior Editor MooreJ@bnpmedia.com Rick Arvidson, Sr. Art Director Jennifer Allen, Production Manager AllenJ@bnpmedia.com Editorial Contributors: Michael Byrne, Dave Gobis

Editorial

We just said goodbye to the last major summer holiday, the kids are back in school, and what we call scheduled normalcy has resumed. Ah yes, we humans love our routines. There is a bright spot in all this, however, and its name is Cersaie. Each year, in the latter part of September, Bologna, Italy, rolls out the red carpet for thousands of visitors eager to see and touch what the innovative tile industry has to offer. Beginning September 28 and ending October 2, Cersaie’s show floor will also be complemented by an equally impressive series of seminars. This year, the fair will be host to the largest architectural program in the show’s history, according to the show’s organizers. Titled “Building, Dwelling, Thinking,” the program will focus on new industry trends, remodeling/ retrofitting, sustainable architecture and social design and more. For an exclusive look at the new products, designs and materials that will be unveiled during the five-day event, take a look at pages 42-45, as well the Product Showcase section which begins on page 8. In a further effort to keep you well informed, TILE Magazine is also providing daily updates from Cersaie. So that you won’t miss any important news, make sure to check tilemagonline.com regularly, as well as our Twitter (www.Twitter.com/TileMagazine), Facebook(www.facebook.com/TileMagazine) and LinkedIn pages. Lastly, several weeks ago, I asked what you would be doing to energize sales for the upcoming fall selling season. Here are just a couple of the responses I received to the questions: • What will you do differently this time around than you have in the past? • Will you shift product placement? • Will you update the showroom? • Will your social media presence move from the bottom of your priority list to the forefront? Eric Edelson of Fireclay Tile submitted several ideas, including focus on customer service and product development, develop/ revamp websites to provide useful content, utilize targeted online advertising, fine-tune team development/bonding, incorporate technology, and make use of customer feedback. Installer Kirk Grodske added that he attends several continuing education courses, participates on forums, reads books and attends webinars “so that I can solve my customers’ problems. I see a lot of problems in the jobs I am called in on, where the basic and complex issues are not well understood.” If you’d like to share an idea that seems to work well for you, then I encourage you to send me a note at nalbandiana@bnpmedia.com.

Previous Page Next Page

Publication List
Using a screen reader? Click Here