Casino Journal November2010 : Page 3Contents November 2010 32 COVER STORY 32 The Last Resort The $3.9 billion Cosmopolitan stands on the cusp of completion, with a scheduled soft opening in December and a grand opening set for New Year’s Eve. The resort’s owners, Deutsche Bank, believe they have the facility, the management structure and the market strategy needed to grow in the midst of a long-awaited Las Vegas recovery. It’s a rosy vision, and it’s not shared by everyone. By Paul Doocey » www.casinojournal.com EDIT OR IAL AD VIS O R Y BO ARD John Acres CEO – Acres-Fiore Warwick Bartlett Principal – Global Betting and Gaming Consultants Cath Burns Vice President Asia-Pacifi c – Bally Technologies Randall A. Fine Managing Director – The Fine Point Group Glenn Goulet Corporate Research Director – Intralot David J. Green Director, Gaming Practice PricewaterhouseCoopers (Macau) Charles Harrison Principal – Harrison & Montoya Associates Bill Lerner Principal – Union Gaming Group Lloyd D. Levenson CEO – Cooper Levenson René Lindsen President & CEO – Swiss Gaming Corp. FE A T U R E S 28 CO L U M N S ATTORNEY AT LARGE 24 Atlantic City’s Unfolding Drama Lloyd D. Levenson Jana McKeag President – Lowry Strategies CEO Salary Review By Keith Kefgen and Juliette Boone The last year has witnessed a new enthusiasm for the gaming industry. That is not to say that there still isn’t a great deal of pain to deal with. CEOs have had enormous pressure on them, and that will continue for the foreseeable future. Lee Skelley Executive Vice President, Barona Resort & Casino Ron Sultemeier Vice President Strategic Development Delaware North Companies Gaming & Entertainment MARKETING 26 FOCUS ON 38 Gaming Goes Social By John Grochowski Almost as quickly as you can say “Friend me,” interactive social media have become important tools in the casino marketer’s kit. For single properties same as for the multi-property Facebook and Twitter accounts kept by the largest operators, it’s about the ability to reach beyond the data base to a much broader audience. The Signature Promotion Dennis Conrad Beth Surowiec Gaming Insights Group, Clear Seas Research THE HUMAN RESOURCE 40 Goran Wessberg Senior Consultant – Svenska Spel Fired (Up) Over Facebook? Rhonda Savage DEP A R T MENT S 4 8 10 WEB WATCH 42 Editor’s Letter Around the World By the Numbers Talking Points with Union Gaming Group’s Bill Lerner On the Move Innovations/Insights Galaxy Gaming Hot Games 3 Get ’Em While They’re Hot Andreas Roell GAMES & TECHNOLOGY 48 G2E 2010 Preview Bellying Up to the Tables By John Grochowski Along with the longtime nuts and bolts of the table games sector — games, cards, dice, chips, furniture — a new segment has been building market share in recent years. Electronic games have been gathering steam, becoming a major part of casino fl oors worldwide. TABLE TALK 52 18 What’s In a Name? Eliot Jacobson 22 THE BACK PAGE 66 62 Just Give Me the Truth Charles Anderer 65 CASINOJOURNAL.COM • NOVEMBER 2010 • CASINO JOURNAL Publication List |
