PLBuyer December 2010 : Page 2
t able of c ontents 17 Special Report – Reaching Hispanics Selling private label goods to Hispanics, America’s fastest growing ethnic group, takes an understanding of your market and targeted marketing approaches. This special report gives you the tools you need to connect with this dynamic world. december 2010 18 20 22 24 27 4 5 Hispanic Demographic Overview Hispanic Marketing Basics Reaching Under-30 Hispanics Lessons from Successful Retailers Guest Insight into the Hispanic World Frankly Speaking The Private Eye Outlook 2011: Read what PL Buyer’s editorial advisory board sees ahead for private label in the New Year. Plus, join in the latest RetailWire.com discussion. Category Outlook 2011 28 Bottled Juices Diapers Dried Fruit Eggs Pure Maple Syrup Paper Products Pasta Salty Snacks Specialty Beverages 11 12 Thinking Inside the Box 30 Guest Commentary Building store brand success in 2011. 32 34 13 Guest Commentary Keys to success: strategic brand positioning. 36 38 40 42 44 14 Guest Commentary Designing effective private label coffee offerings. 46 48 New Hispanic Products Lynn’s Lowdown v isit u s o nline www.privatelabelbuyer.com Visit PL Buyer online at www.privatelabelbuyer.com to access daily news, search issue archives, participate in our online poll, and sign up for the weekly PL Buyer eReport . Don’t miss the latest private label news and analysis. Sign up for our weekly eReport at www.privatelabelbuyer.com 2 PLBUYER DEC E M B E R 2 0 10 WWW.PRIVATELABELBUYER.COM
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