RestorationandRemediation January/February 2011 : Page 6

Editorial Comment By Jeffrey Stouffer Phil Johnson * GROUP PUBLISHER Evan Kessler * PUBLISHER Jim Roy * WESTERN REGIONAL MANAGER Jeffrey Stouffer * EDITOR Rick Arvidson * SR. ART DIRECTOR Manda Chan * ART DIRECTOR Amy Levin * PRODUCTION MANAGER What’s in a Name, Anyway? BNP Media Company, II, L.L.C. T he words restoration and remedia-tion get bandied about often, occasion-ally ending up in the titles of books and movies (and the odd trade publication). While most pros understand the differ-ence, the average layperson – i.e. your cli-ent – doesn’t usually distinguish between the two. For them, then, we present In-dustry Jargon 101: Restoration: the act of restoring, of bring-ing back to an original state or use. Remediation: the act of providing reme-dial aid, a remedy. This issue is chock full of the good stuff you’ve come to expect from R&R , but when I caught a glimpse of the photos that came in with Andy Yurchuck’s latest case study ( “Who Let the Dogs…In?” on page 8), my ﬁ rst thought was that the best “remedy” for this particular situation might involve a ﬂ amethrower and a No-mex suit. Hearing what these types jobs entail is one thing, but seeing them… yikes. Hats off to Andy and Steve Hanu-lec for their ability to get the job done. Last summer’s torrential downpours did their share of damage across the Mid-west. Portions of Milwaukee’s Nicolet High disappeared under 5 feet of brack-ish water after a particular nasty storm, requiring an all-hands-on-board response ( “High School Water Damage Puts Crews to the Test” on page 35) to get things back in order before the doors re-opened for the fall semester. Keeping a close eye on moisture – to paraphrase Dan Patrick, “you can’t stop it, you can only hope to contain it!” – be-fore, during and after the drying process means monitoring, measuring and modi-fying ( “Do You Measure Up?” on page 22) your approach until you’ve achieved your project goals. Chuck Boutall knows a thing or two – or 50, or 1,000 – about the equipment and gadgets required to do the job right, and how to use them to their maximum potential; ask anybody. Education, entertainment and the de-sire to help you succeed: welcome to R&R 2011. Publishing and Sales Ofﬁ ce: 22801 Ventura Blvd., Suite 115 Woodland Hills, CA 91364 Phone: (818) 224-8035, Fax: (818) 224-8042 E-mail: info@randrmagonline.com Evan Kessler * PUBLISHER (303) 255-1263 Jim Roy * WESTERN REGIONAL MANAGER (818) 224-8035, ext. 2215 Sharon Ward * CLASSIFIED SALES MANAGER (847) 405-4017 CORPORATE OFFICE: 2401 West Big Beaver Road, Suite 700 Troy, MI 48084 www.bnpmedia.com CORPORATE DIRECTORS Timothy A. Fausch * PUBLISHING John R. Schrei * PUBLISHING Rita M. Foumia * CORPORATE STRATEGY Scott Kesler * INFORMATION TECHNOLOGY Ariane Claire * MARKETING Vincent M. Miconi * PRODUCTION Lisa L. Paulus * FINANCE Michael T. Powell * CREATIVE Nikki Smith * DIRECTORIES Marlene J. Witthoft * HUMAN RESOURCES Emily Patten * CONFERENCES & EVENTS Beth A. Surowiec * CLEAR SEAS RESEARCH Rick Arvidson * MARKETING CONTACT/MANAGER AUDIENCE DEVELOPMENT Christina Gietzen * AUDIENCE DEVELOPMENT COORDINATOR Stacey Noocha * MULTIMEDIA COORDINATOR Carolyn M. Alexander * AUDIENCE AUDIT COORDINATOR LIST RENTAL For postal information: Contact Rob Liska at 800-223-2194 x726 Robert.Liska@eraepd.com Connect with Restoration & Remediation, wherever you are! Now it's easier than ever to stay connected to the BEST source of the latest news and information. Find us on Twitter and Facebook. Follow Restoration & Remediation on Twitter > www.twitter.com/RnRMag Find us on Twitter @RnRMag. Get great article headlines, communicate with our staff and share your opinion with us. Become a Fan of Restoration & Remediation on Facebook > www.facebook.com/RandRMag Connect, share and interact with other individuals in your industry. We’ll share the latest information and events going on around you. FOR EMAIL INFORMATION: Contact Shawn Kingston at 800-409-4443 x828 Shawn.Kingston@eraepd.com BNP Media Helps People Succeed in Business with Superior Information Single Copy Sales: Ann Kalb Tel. (248) 244-6499 or kalba@bnpmedia.com For subscription information or service, please contact Customer Service at: Tel. (847) 763-9534 or Fax (847) 763-9538 or e-mail RR@halldata.com www.RandRmagonline.com 6 R e s to r a t i o n & R e m e d i a t i o n | J a n u a r y / F e b r u a r y 2011

Editorial Comment

Jeffrey Stouffer

What’s in a Name, Anyway? The words restoration and remediation get bandied about often, occasionally ending up in the titles of books and movies (and the odd trade publication). While most pros understand the difference, the average layperson – i.e. your client – doesn’t usually distinguish between the two. For them, then, we present Industry Jargon 101: Restoration: the act of restoring, of bringing back to an original state or use. Remediation: the act of providing remedial aid, a remedy. This issue is chock full of the good stuff you’ve come to expect from R&R, but when I caught a glimpse of the photos that came in with Andy Yurchuck’s latest case study (“Who Let the Dogs…In?” on page 8), my fi rst thought was that the best “remedy” for this particular situation might involve a fl amethrower and a Nomex suit. Hearing what these types jobs entail is one thing, but seeing them… yikes. Hats off to Andy and Steve Hanulec for their ability to get the job done. Last summer’s torrential downpours did their share of damage across the Midwest. Portions of Milwaukee’s Nicolet High disappeared under 5 feet of brackish water after a particular nasty storm, requiring an all-hands-on-board response (“High School Water Damage Puts Crews to the Test” on page 35) to get things back in order before the doors reopened for the fall semester. Keeping a close eye on moisture – to paraphrase Dan Patrick, “you can’t stop it, you can only hope to contain it!” – before, during and after the drying process means monitoring, measuring and modifying (“Do You Measure Up?” on page 22) your approach until you’ve achieved your project goals. Chuck Boutall knows a thing or two – or 50, or 1,000 – about the equipment and gadgets required to do the job right, and how to use them to their maximum potential; ask anybody. Education, entertainment and the desire to help you succeed: welcome to R&R2011.

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