PLBuyer April 2011 : Page 2
t able of c ontents 16 4 6 Cover Story — The ABCs of Reaching Gen X and Gen Y with Private Label Marketing your private label products to these younger consumers starts by connecting with them and learning their shopping habits and wants. april 2011 Frankly Speaking The Private Eye Price Chopper’s David Siegel and Meagan Handford talk about its innovative PL initiative. 9 10 Lynn’s Lowdown Thinking Inside the Box Retailers should look closely to see how they can better connect with shoppers. 11 Guest Commentary Patrick Rodmell discusses communication of purchase drivers, the fourth key to private brand success. 12 13 15 22 Rushing Column James Rushing shares his keys to marketing PL to Gen X & Y. Category Reviews 32 Canned Fruit & Vegetables 35 Cereal 38 Feminine Hygiene Trend Watch — Glass & Metal Packaging Tactics Watch — Pricing Walk Down the Aisle — Prepared Foods We sent our secret shoppers out to the prepared food aisle to provide market intelligence and insights you can use to increase your sales. 26 Category Colonels Ballot Don’t forget to vote for your favorite PL industry supplier and be entered in a drawing for a new Apple iPad. 28 Special Report — Hot List: Non Foods Check out which 51 non-food categories made this year’s PLBuyer Hot List by posting double-digit dollar sales gains over the past year. 44 46 New Products — Available to You New Products — On-Shelf Today v isit u s o nline now twice weekly PL Buyer eReport . www.privatelabelbuyer.com Visit PL Buyer online at www.privatelabelbuyer.com to access daily news, search issue archives, participate in our online poll, and sign up for the Don’t miss the latest private label news and analysis. Sign up for our now twice weekly eReport at www.privatelabelbuyer.com 2 PLBUYER AP R I L 20 11 WWW.PRIVATELABELBUYER.COM
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