Food and Beverage Packaging April 2011 : Page 8

New Packages INNO V A TIONS / TRENDS / MARKETING Water fl avor comes in a distinctive “teardrop” container. NEW Independent testing proves that Parker’s new hygienic sanitary gaskets perform over 90% better that all other gaskets on the market today. Here are four ways these sanitary gaskets can improve your operations. 1. This patent pending true flush design ensures that you never have to worry about partical contamination or material entrapment again. 2. These gaskets are available in two standard colors and unlimited special order colors, making preventative maintenance a breeze. 3. Simple snap in place installation allows one man to do the job quickly and easily. 4. Parker sanitary gaskets last 50 times longer than any other gasket on the market. With their unique controlled compression, they never need to be re-torqued. Serving food, beverage and related industries worldwide. or E-mail Lyle at lschmidt@marchantschmidt.com 8 FOOD & BEVERA GE P A CKA GING APRIL ‹‹ KRAFT WATER FLAVOR N ew water fl avor from Kraft Foods is bottled in a unique teardrop-shaped plastic container. MiO Water Enhancer is meant to be squirted into glasses or bottles of water, and is formulated to mix with no stirring or shaking. The 1.62-ounce bottle, which holds 24 servings, is made from com-posite plastic with a fl ip-top closure. MiO comes in six fl avors. The suggest-ed retail price is $3.99. POPCORN BAG BECOMES BOWL O rville Redenbacher’s popcorn from ConAgra Foods has rolled out the Pop Up Bowl, a bag that turns into a ready-to-serve, free-standing bowl for easier snacking, sharing and clean-up. The Pop Up Bowl comprises an in-ner fi lm layer that forms a bag lami-nated to two pieces of paper. Film and paper are sealed together on both ends. The bag’s gusseted bottom forms the base of the bowl after popping. The paper provides the rigidity for the bowl’s fi lm-lined walls. The bowl is 5 inches high, about 11 inches in length and up to 6 inches wide. Each Pop Up Bowl is fi lm sealed and packed inside a three-or six-count car-ton supplied by Burd Fletcher. Multi-lingual instructions, printed in three colors on each bag, directs consumers through the three-step microwave heat-ing process. A fi lm portion of the bag is removed and the popcorn is ready to en-joy. The Pop Up Bowl retails for $2.99 for a three-pack carton and $4.49 for a six pack. Burd Fletcher 800-821-2776; www.burdfl etcher.com er.com Call Today 920-921-4760 2011 WWW . FOOD ANDBEVERA GEP A CKA GING . COM

New Packages

KRAFT WATER FLAVOR <br /> <br /> New water flavor from Kraft Foods is bottled in a unique teardrop-shaped plastic container. MiO Water Enhancer is meant to be squirted into glasses or bottles of water, and is formulated to mix with no stirring or shaking. The 1.62-ounce bottle, which holds 24 servings, is made from composite plastic with a flip-top closure.MiO comes in six flavors. The suggested retail price is $3.99.<br /> <br /> POPCORN BAG BECOMES BOWL <br /> <br /> Orville Redenbacher’s popcorn from ConAgra Foods has rolled out the Pop Up Bowl, a bag that turns into a ready-to-serve, free-standing bowl for easier snacking, sharing and clean-up.<br /> <br /> The Pop Up Bowl comprises an inner film layer that forms a bag laminated to two pieces of paper. Film and paper are sealed together on both ends.The bag’s gusseted bottom forms the base of the bowl after popping.<br /> <br /> The paper provides the rigidity for the bowl’s film-lined walls. The bowl is 5 inches high, about 11 inches in length and up to 6 inches wide.<br /> <br /> Each Pop Up Bowl is film sealed and packed inside a three- or six-count carton supplied by Burd Fletcher. Multilingual instructions, printed in three colors on each bag, directs consumers through the three-step microwave heating process. A film portion of the bag is removed and the popcorn is ready to enjoy.The Pop Up Bowl retails for $2.99 for a three-pack carton and $4.49 for a six pack.<br /> <br /> Burd Fletcher <br /> 800-821-2776; www.burdfletcher.com<br /> <br /> DORITOS ASKS CANADIANS TO VOTE ON NEW FLAVORS<br /> <br /> Shikatani Lacroix has designed contrasting, distinctive black white bags for the latest Doritos campaign, The End, that two newly launched flavors (Flavor A - Onion Rings N’ Ketchup and Flavor B - Buffalo Wings N’ Ranch) in Canada.The campaign takes consumer engagement to a new level: Doritos Canadian consumers can choose which flavor should live and which should be removed from store shelves.<br /> <br /> This is the third year in a row that the Toronto branding and design firm has created a package design for Frito Lay Canada’s Doritos. In February 2009, the brand broke new ground when it launched an unidentified tortilla chip flavor into the marketplace and asked consumers to name it. The Doritos Guru campaign was one of the largest consumer-generated contests in the world.<br /> <br /> Shikatani Lacroix Design Inc. <br /> 416-367-1999; www.sld.com<br /> <br /> LETTUCE WRAP KIT HAS ALL COMPONENTS<br /> <br /> A meal kit packaged in semi-rigid plastic has everything needed to make Asian-style chicken lettuce wraps.<br /> <br /> The kits, from Okami Inc., Sun Valley, Calif., includes seasoned skinless chicken breasts with mushrooms and water chestnuts, dipping sauce, rice noodles and lettuce cups.The components are packaged in a semi-rigid tray, with the mushrooms and chestnuts, sauce and noodles all in separate interior pouches. The product, as sold in club stores, comprises two complete kits attached. It retails for $11.99. <br /> <br /> TRAY FEATURES OYYGEN SCAVENGING<br /> <br /> Barrier trays incorporating oxygen scavengers provide French food manufacturer La Belle Chaurienne with an innovative packaging format for its range of premium ready meals.<br /> <br /> The microwaveable trays, supplied by RPC Barrier Containers, are part of shelf-stable packaging for La Belle Chaurienne’s line of cassoulets, traditional southern French stews. The tray’s polypropylene/ethylene vinyl alcohol (EVOH)/PP construction offers long-term barrier protection. Freshness is further extended by the use of oxygen scavengers, which actively absorb oxygen within the pack before it can reach the stew.<br /> <br /> As the tray is fully sterilizable, La Belle Chaurienne can process the meal during filling, before it is sealed with plastic barrier lidding film. An outer paperboard sleeve provides all essential branding and consumer information.<br /> <br /> RPC Barrier Containers <br /> 011-33-5-34-47-76-07; <br /> www.rpc-bebo.pl<br /> <br /> CANDY BOX BECOMES PICTURE STAND<br /> <br /> A package for Hershey’s Kisses marketed in Mexico can turn into a stand-alone picture frame after use.<br /> <br /> The paperboard carton, foil-lined with a die-cut window, has a flip top that stands upright after use, with the front of the carton serving as a base. One part of the fl ip-top panel has a plastic window to protect a photo, and another has slots to hold it. The panel bears the phrase “Put your photo here” in Spanish. The 4.24-ounce product retails for US$4.05.<br /> <br /> OXYGEN SCAVENGING PROTECTS OIL<br /> <br /> A type of polyethylene terephthalate (PET) bottle originally intended for Bordeaux wine is being used by an importer of Mexican olive oil.<br /> <br /> Mexiterra LLC, Santa Fe Springs, Calif., imports Baja Precious olive oil, made from olives cultivated in Baja California. Baja Precious is bottled in a 750-milliliter container from EnVino, which specializes in plastic wine bottles.The PET is blended with MonOxbar, oxygen-scavenging technology from Constar Int’l. It also features a pouring spout that pops up when the cap is removed and retracts when it is replaced.<br /> <br /> Constar Int’l <br /> 215-552-3735; <br /> www.constar.net <br /> <br /> EnNivo <br /> 650-259-5959; <br /> www.envino.com

Marchant Schmidt, Inc.
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