Food and Beverage Packaging May 2011 : Page 3

WE LIKE TO GO UNNOTICED 400 MILLION TIMES A DAY We make over 150 billion food cartons a year for over 2000 of the world’s top food companies. That means about 400 million will be consumed on any given day, many of them on breakfast tables like this, everywhere from Los Angeles to London to Lagos. Each one is meticulously engineered to keep good things in and bad things out. Of course, people don’t give us a second thought. They rightly assume that inside every carton they’ll ﬁ nd exactly what they expect: safe, protected food from whichever brand they choose. We just help make it happen. This is the Circle of Protection. tetrapak.com/protection Tetra Pak, and PROTECTS WHAT’S GOOD are trademarks belonging to the Tetra Pak Group. www.tetrapak.com