Slot Manager July/August 2011 : Page 3
co n t e n t s JU L Y | AU G U S T 2 0 1 1 COVER STORY: Cre a t ing Unique Slot E x p e r i ence s C a sino op er ator s and slot manufac turer s are work ing to energ ize the slot floor and make the player ’s ex p erienc e more p er s onal, meaning ful and enjoyable . By Marian Green 09 fe at u re s 12 T E C H N O L O GY: Mobile Apps C asi n o s a r e r e a c hi n g o u t to p l ay e r s v i a t h e i r m o b il e p h o n e s, a s t h e a v e n u e a ll o w s t h e m to c o n n e c t w i t h p l ay e r s i n a m o r e immediate and ef f icient manner. SM high -li g h t s j u s t s o m e o f t h e b e s t p r a c t i c e s a n d apps available today. B y Charles Anderer 14 OPE R ATIONS : To p S l ot P r o m ot i o n s Slot Manager examines some of the most successful slot promotions in the f ield today, providing a closer look at h o w t h e s e e f f o r t s h av e h elp e d c a si n o proper ties grow their revenues and cement player loyalt y. By Toby O’Brien 18 F I R S T LO O K : T h e U l t i m a te S h ow S l o t M a n a ge r p ay s a v is i t t o o n e o f t h e f i r s t i n s t a ll a t i o n s o f T h e P r i c e is R i g h t : The Ultimate Show in L as Vegas to get a s e n s e f o r h o w t h e W M S g a m e is p e r f o r m -ing, from both the casino oper ator and player perspective. By Marian Green depar tments 4 6 7 17 20 21 22 SM Online Editor's Note New Games G r e en S lot s According to John Ad Index Forum 14 JULY | AUG 2011 www. SL O T MA N AGE R m a g . com 3
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