Slot Manager July/August 2011 : Page 4
online www.slotmanagermag.com On l i n e E xc l u s i v e : S l o t f l o o r analy s i s HIG H POSITIVE TRAFFIC INTENSITY LOW DESTINATION NEUTRAL HOT ZONES A) Ma x imize per for mance by e n s ur ing g am e s have t he hig he s t e f f e c t i ve wager, volat ilit y, and hold per cent age. B) A br oad mi x of game s is f i n e . D o n’ t o v e r l o a d h o t z one s w i t h your la t e s t and be s t pr oduc t s. C) Easy on t he par t icipat ion g a m e s , a s y o u m ay b e s har ing t o o mu c h o f t he per for mance. H I G H T R A F F I C ZO N E S (Impulse) A) Ma x imize per for mance by having low/medium ef fec t ive wager, medium volat ilit y but hig h hold p e r c e n t a g e. B) Place a wide var iet y of t he la t e s t and e s t ab -li s he d g am e s in o r d e r t o ma x imize impulse deci-sions. C) St ag ger sig ht line s to lur e player s deeper into t h e z o n e. LOW TRAFFIC ZONES (Comfor t) A) Ma x imize per for mance by having low-to -medium ef fec t ive wager, volat ilit y, and hold per cent age. B) Familiar var iet y of game s — keep t he zone s t able and c hur n l o w C) Anchor t he zone wit h popular game s including par t icipat ion g am e s ONL INE E XC L U S IVE : S l o t f l o o r an aly s i s Location is perhaps the largest single driver of game per formance. Put ting the right mix of games in appropriate locations is the key to maximizing slot floor yield. An easy concept to identif y but dif ficult to execute. Learn strategies to optimize your slot floor. NEGATIVE COLD ZONES A) Ma x imize per for mance by e n s ur ing g am e s have t he l ow -e s t ef fec t ive wager, volat ilit y, and hold per cent age. B) Anchor the zone with at tractive, popular, and recognized games. C) High on par ticipation games, par-t icular if t hey ac t as an Anchor. D) Hig h on sig nage and make sig ht line s visible to lur e p l ay e r s i n t o t h e z o n e . E) Opt imize zone s for player comfor t via ser vice, chair s, or de sig n. CAS E S T U DY: Re a p i n g Re w a rd s How IGT worked with Bally’s Park Place and Wild, Wild West in Atlantic City to breathe new life into two underper forming slot spots on the two casinos’ floors. Find out how this collaboration helped transform the two gaming areas into player favorites. CALENDAR OF EVENTS CASINO MARKE TING CONFERENCE July 18, 2011-July 20, 2011 Planet Hollywood Resort & Casiuo Las Vegas, Nev., USA www.casinomarketingconf.com E X EC UTIVE Q & A : Slot Manager inter views Rossi Mckee, vice president and chief oper ating of f icer of Casino Technolog y, a Bulgarian casino equipment manufacturer that is gaining w o r l d w i d e p osi t io nin g . G2E 2011 Oct. 4, 2011-Oct. 6, 2011 Sands Expo Center Las Vegas, Nev., USA www.globalgamingexpo.com R E P O R T: G a m e s & Te c h n o l o g y Be sure to check for the latest news in our Games and Technology Repor t news feed. ICE 2012 Jan. 24, 2012-Jan.26, 2012 Earls Court, London www.icetotallygaming.com eNE W S L E T T E R S : Visit w w w.slotmanagermag.com and click on the eNewslet ter but ton to sign up for o u r t wo e n ew sl e t te r s. GAME S AND TECHNOLOGY RE PORT , a bi -weekly newslet ter covering the latest gaming and technolog y news and cut ting -edge trends. PRODUCTS OF THE WE E K , a bi -weekly newslet ter highlighting new slot games a n d o t h e r g a min g -r el a te d p r o d u c t s. Digital editions and archives of the past is sues of the magazine also are available on our website. 4 www. SL O T MA N AGE R m a g . com JULY | AUG 2011 S L O T M A N AG E R Po l l Q u e s t i o n What effect has the economic downturn had on the number of participation slot machines on your floor? Go to www.slotmanagermag.com to make your opinion count.
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ONLINE EXCLUSIVE: Slot floor analysis<br /> <br /> Location is perhaps the largest single driver of game performance. Putting the right mix of games in appropriate locations is the key to maximizing slot floor yield. An easy concept to identify but difficult to execute. Learn strategies to optimize your slot floor.<br /> <br /> CASE STUDY: Reaping Rewards<br /> <br /> How IGT worked with Bally’s Park Place and Wild, Wild West in Atlantic City to breathe new life into two underperforming slot spots on the two casinos’ floors. Find out how this collaboration helped transform the two gaming areas into player favorites.<br /> <br /> EXECUTIVE Q & A:<br /> <br /> Slot Manager interviews Rossi Mckee, vice president and chief operating officer of Casino Technology, a Bulgarian casino equipment manufacturer that is gaining worldwide positioning.<br /> <br /> REPORT: Games & Technology<br /> <br /> Be sure to check for the latest news in our Games and Technology Report news feed.<br /> <br /> eNEWSLETTERS:<br /> <br /> Visit www.slotmanagermag.com and click on the eNewsletter button to sign up for our two enewsletters.<br /> <br /> GAMES AND TECHNOLOGY REPORT, a bi-weekly newsletter covering the latest gaming and technology news and cutting-edge trends.<br /> <br /> PRODUCTS OF THE WEEK, a bi-weekly newsletter highlighting new slot games and other gaming-related products.
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