PLBuyer July 2011 : Page 2

t able of c ontents 24 4 6 Cover Story — Message from Canada While Canada has been a private label hot spot in the past, PL market share has dropped there for six consecutive years. Here’s why, and what U.S. retailers can learn from the Canadian private label experience. july 2011 Frankly Speaking The Private Eye Private label health/beauty care and food experts sat down with PLBuyer at two ECRM spring conferences to talk about the state of the industry. e PLB xclusive p.6 16 17 18 Lynn’s Lowdown Thinking Inside the Box Manufacturers need to be ready when retailers come calling. Guest Commentary Patrick Rodmell discusses performance measurement, his seventh key to private brand success. 20 22 30 Trend Watch — Flexible Packaging Tactics Watch — SKU Rationalization Special Report — Category Colonels With a record number of retailer votes for this year’s Category Colonel awards, PLBuyer decided to recognize a Gold and Silver recipient for each of the 109 product categories. Check out the private label suppliers that are considered the very best at what they do. 64 Walk Down the Aisle — Non-Food Grocery We sent our secret shoppers out to the non-food grocery aisles to provide market intelligence and insights you can use to increase your sales. e PLB xclusive p.64 Category Reviews 68 72 Pizza Coffee & Tea Shaving Supplies 82 84 New Products — Available to You New Products — On-Shelf Today 76 v isit u s o nline www.privatelabelbuyer.com Don’t miss the latest private label news and analysis. Sign up for our twice weekly eReport at www.privatelabelbuyer.com Visit our exciting new PL Buyer Superstore at www.plbuyerstore.com Visit PL Buyer online at www.privatelabelbuyer.com to access daily news, search issue archives and sign up for the twice weekly PL Buyer eReport . Follow us on Twitter and Facebook. 2 PLBUYER JULY 2 0 11 WWW.PRIVATELABELBUYER.COM

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