Food and Beverage Packaging August 2011 : Page 6

Editor’s Note PACKAGING IS EVERYWHERE EVEN WHERE IT ISN’T SUPPOSED TO BE or those of us in this business, including on the editorial side, packaging is a way of life all of the time. Or at least 24/7 six days a week as a former colleague infamously wrote. Certainly that’s done while shopping, of course… who doesn’t like to window shop for new packages while shop-ping for whatever? Or while reading newspapers. For me, it’s a weekly ritual on Sundays to peruse the FSIs—Free Standing Inserts—looking for new products of interest and those with innovative packaging. Or while watching television. I recall the commercial for Mill-er’s Vortex bottle around Super Bowl. For this issue’s cover feature I interviewed PepsiCo’s Denise Lefe-bvre, VP , Global Beverage Packaging, about market drivers, one of which she identiﬁ ed as sustainability (see cover story, page 18). But she qualiﬁ ed that by adding, “I would tie that into localization. Consumers are really about getting to authentic products that are local to them and that they know where everything came from.” Her comment linked directly to a unique kind of store, in.gredients, set to open soon Truth be told, in Austin, TX, billed as “America’s ﬁ rst no-it’s impossible packaging grocery store.” It asks shoppers to have PACKAGING. to bring their own containers to shop for items from dry bulk items and dairy to beer and household cleaners. It will feature predominantly local and organic foods; the founders claim that out-of-season produce and processed foods contribute to unhealthy eating and energy waste. “Truth be told, what’s normal in the grocery business isn’t healthy for consumers or the environment,” says in.gredients co-founder Christian Lane. Truth be told, it’s impossible not to have packaging. Besides providing a catchy tagline, I think what was meant was that there’s no primary packaging used per se. More accurate, but far less marketable. Lane conﬁ rmed for me that packaging does indeed play a role: Al-though primary packaging is eliminated on the store side, bulk bag-in-boxes and bins remain in vogue. “We will repurpose and recycle any of the packaging coming into our store,” Lane notes. Yes, packaging is everywhere, even at a no-packaging grocery store. EDITORIAL RICK LINGLE Editor in Chief lingler@bnpmedia.com ELISABETH CUNEO Associate Editor cuneoe@bnpmedia.com SCOTT HILLING Senior Art Director FRANK MAYERAN Art Director ADVERTISING MIKE BARR Group Publisher (630) 499-7392 barrm@bnpmedia.com RANDY GREEN Publisher/Midwest Sales Manager (248) 244-6498 greenr@bnpmedia.com GEORGE MISKO East Coast/Southeast Sales Manager (610) 866-6686 miskog@bnpmedia.com CRAIG ZEHNTNER West Coast Sales Manager ( 818) 403-6379 wnjla@aol.com KRISTINA LORIO Inside Sales (249) 786-1579 loriok@bnpmedia.com ERHARDT EISENACHER International Sales +49-228-2499860 info@eisenacher-medien.de CATHERINE WYNN Senior Classiﬁ ed Sales Manager (847) 405-4010 wynnc@bnpmedia.com BNP CUSTOM MEDIA GROUP Christopher Wilson (248) 244-8264 wilsonc@bnpmedia.com VINCE MICONI Advertising/Production Manager miconiv@bnpmedia.com ELISABETH CUNEO Marketing Coordinator cuneoe@bnpmedia.com F AUDIENCE DEVELOPMENT KOURTNEY BELL Audience Development Manager STACEY NOOCHA Multimedia Coordinator CAROLYN M. ALEXANDER Audience Audit Coordinator For subscription information or service, please contact Customer Service at: Phone: (847) 763-9534 or Fax: (847) 763-9538 E-mail: FBP@halldata.com Web: www.foodandbeveragepackaging.com LIST RENTAL Postal contact: KEVIN COLLOPY at 800-223-2194 x.684 or kevin.collopy@infogroup.com Email contact: MICHAEL COSTANTINO at 800-223-2194 x.748 or michael.costantino@infogroup.com NOT CORPORATE DIRECTORS JOHN R. SCHREI Publishing RITA M. FOUMIA Corporate Strategy SCOTT KESLER Information Technology ARIANE CLAIRE Marketing VINCENT M. MICONI Production LISA L. PAULUS Finance MICHAEL T. POWELL Creative NIKKI SMITH Directories MARLENE J. WITTHOFT Human Resources BETH A. SUROWIEC Clear Seas Research BNP MEDIA HELPS PEOPLE SUCCEED IN BUSINESS WITH SUPERIOR INFORMATION For Volume Reprints Contact JILL L. DEVRIES Corporate Reprint Manager Phone: 248-224-1726 Fax: 248-244-3934 E-mail: devriesj@bnpmedia.com How to contact RICK LINGLE Editor in Chief lingler@bpmedia.com FOOD & BEVERAGE PACKAGING Mail: 155 Pﬁ ngsten Rd., Suite 205 Deerﬁ eld IL 60015 Phone: (847) 405-4000 Fax: (847) 405-4100 Web: www.foodandbeveragepackaging.com 6 FOOD & BEVERA GE P A CKA GING A UGUST 2011 WWW . FOOD ANDBEVERA GEP A CKA GING . COM

Editor’s Note

Rick Lingle

PACKAGING IS EVERYWHERE EVEN WHERE IT ISN’T SUPPOSED TO BE For those of us in this business, including on the editorial side, packaging is a way of life all of the time. Or at least 24/7 six days a week as a former colleague infamously wrote. Certainly that’s done while shopping, of course… who doesn’t like to window shop for new packages while shopping for whatever? Or while reading newspapers. For me, it’s a weekly ritual on Sundays to peruse the FSIs—Free Standing Inserts—looking for new products of interest and those with innovative packaging. Or while watching television. I recall the commercial for Miller’s Vortex bottle around Super Bowl. For this issue’s cover feature I interviewed PepsiCo’s Denise Lefebvre, VP, Global Beverage Packaging, about market drivers, one of which she identified as sustainability (see cover story, page 18).But she qualified that by adding, “I would tie that into localization.Consumers are really about getting to authentic products that are local to them and that they know where everything came from.” Her comment linked directly to a unique kind of store, in.gredients, set to open soon in Austin, TX, billed as “America’s first no packaging grocery store.” It asks shoppers to bring their own containers to shop for items from dry bulk items and dairy to beer and household cleaners. It will feature predominantly local and organic foods; the founders claim that out-of-season produce and processed foods contribute to unhealthy eating and energy waste. “Truth be told, what’s normal in the grocery business isn’t healthy for consumers or the environment,” says in.gredients co-founder Christian Lane. Truth be told, it’s impossible not to have packaging. Besides providing a catchy tagline, I think what was meant was that there’s no primary packaging used perse. More accurate, but far less marketable. Lane confirmed for me that packaging does indeed play a role: Although primary packaging is eliminated on the store side, bulk bagin- boxes and bins remain in vogue. “We will repurpose and recycle any of the packaging coming into our store,” Lane notes. Yes, packaging is everywhere, even at a no-packaging grocery store. RICK LINGLE Editor in Chief lingler@bpmedia.com

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