Casino Journal August 2011 : Page 3Contents August 2011 COVER STORY » www.casinojournal.com 16 16 Partnering for Profi t in the Pit With operators under increasing pressure to grow the top line, table game innovators look to form partnerships with casino clients and utilize technology that mass markets the table games area in an appealing, cost effi cient and profi table manner. By James Rutherford 22 FE A T U R E S FOCUS ON: MARKETING 22 The Hugged and the Hunted By Charles Anderer At the Casino Marketing Conference held at Planet Hollywood in Las Vegas last month, attendees heard that four years into The New Normal, the most successful casino marketers are confronting a reshaped world by asking more from their hosts and giving more to their best players. INNOVATIONS/INSIGHTS 32 Does your Casino Floor Suck… By Barry Thalden, AIA … generating profi t? The problem may be in its design or lack of it. In the fi rst of a two-part series, Barry Thalden, a partner with Thalden -Boyd -Emery Architects, discusses the current disconnect between resort and casino design and the impact its having on the bottom line. CO L U M N S GAMES & TECHNOLOGY 26 Remaking a Stand By Paul Doocey Technology is transforming the kiosk trade, creating information booths that better serve gaming facility owners and patrons through improved connectivity to casino and social networks, which in turn has pushed the machines beyond lobbies, onto the gaming fl oor and, in some instances, into the slot machines themselves. 26 MARKETING 12 Unifi ed Vision can be a Marketing Difference Maker Dennis Conrad ATTORNEY AT LARGE 14 Steeling for a Better Future Lloyd D. Levenson THE BACK PAGE 38 Slotted for Change Charles Anderer 32 ON THE COVER: A table game area at The Venetian Macau Resort Hotel, Macau SAR, China. Photo courtesy of Las Vegas Sands Corporation DEP AR TMENT S 4 8 Editor’s Letter In the News 30 31 Hot Games Innovations/Insights — 36 37 On the Move Ad Index E-Seek Incorporated CASINOJOURNAL.COM • AUGUST 2011 • CASINO JOURNAL 3 Publication List Using a screen reader? Click Here |
