ICS December 2011 : Page 4
2011 December Vol.50 No.12 Features & Columns 14 18 20 26 34 36 38 40 Your “Ultimate Marketing Hub” By Steve Toburen 20 34 Google Adwords and PPC By John Braun Know Your Customer, Know Yourself By Gordon Hanks Technology in Cleaning and Restoration Products to Successfully Clean Area Rugs By Aaron Groseclose 38 14 Dressed to Kill…I Mean Sell! By Howard Partridge Departments 6 8 10 12 13 32 42 45 47 48 50 52 53 54 Editorial Comment ICS eRants & Raves ICS eMedia In My Experience News, Views & Events Must See! App Gallery New Products & Technologies Must See Product Gallery Advertiser Index Buyers’ Marketplace The Clean Trust News SCRT News PACR News CRA News The Power of Participation By Stanley Quentin Hulin Game Plan: A Conversation By Noel Frank To subscribe to ICS L!VE go to www.icsmag.com OR use your smartphone’s QR Reader and subscribe now! ICS CLEANING SPECIALIST (ISSN 1522-4708) is published 12 times annually, monthly, by BNP Media II, L.L.C., 2401 W. Big Beaver Rd., Suite 700, Troy, MI 48084-3333. Telephone: (248) 362-3700, Fax: (248) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to nonqualified individuals in the U.S.A.: $115.00 USD. Annual rate for subscriptions to nonqualified individuals in Canada: $149.00 USD (includes GST & postage); all other countries: $165.00 (int’l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2011, by BNP Media II, L.L.C. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and repre-sentations. Periodicals Postage Paid at Troy, MI and at additional mailing offices. POSTMASTER: Send address changes to: ICS CLEANING SPECIALIST, P.O. Box 2146, Skokie, IL 60076. Canada Post: Publications Mail Agreement #40612608. GST account: 131263923. Send returns (Canada) to Pitney Bowes, P.O. Box 25542, London, ON, N6C 6B2. Change of address: Send old address label along with new address to ICS CLEANING SPECIALIST, P.O. Box 2146, Skokie, IL 60076. For single copies or back issues: contact Ann Kalb at (248) 244-6499 or KalbR@bnpmedia.com. 4 Cleaning Specialist | December 2011
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